Training: Selling Fashion Online In China


Thursday November 5, 2015

Morning: Training – Afternoon: One2One Meeting


  • With more than 650+ million Internet users and an eCommerce turnover which exceeded $310 billion, China has emerged as the world’s largest eCommerce market with its own specificities, including local players dominating the landscape without being present (as such) in the rest of the world.
  • Understanding the eCommerce market is the first step to a successful implementation in China. Who are the players? Which are Chinese Internet users behaviours when shopping online? Why digital strategies are necessarily different in China vs the rest of the world? What are the budgets to forecast to develop your eCommerce business in China? How to manage eCommerce transactions locally?


Give you the keys to :

  • Understand and better grasp China’s Fashion eCommerce market, players, stakes, opportunities, and costs,
  • Master the various practical and economic aspects of Fashion eCommerce through concrete examples and case studies,
  • Identify, implement, activate your Fashion e-commerce strategy

Who Should Attend?

Marketing, Export, E-business, Mobile, Product Directors


Cyril Drouin

Chief eCommerce Officer

Saatchi & Saatchi

Laure De Carayon

Founder & CEO




1/ THURSDAY 5 Morning: Training

8:30am-9am : Welcome by Laure de Carayon, Founder & CEO, China Connect

9am-1pm : Market segment analysis and best practices :

  • Quick outlook of the Chinese Ecommerce market
  • Ecommerce Fashion market size in China
  • What are the online sales platforms for Fashion?
  • How are these platforms structured?
  • What are the entry fee on each platform and how to reward them?
  • What are the international Fashion brands on Chinese Ecommerce?
  • Practices of the Fashion industry on Tmall: Merchandising / Promotion / Collection / Product Selection
  • How to generate traffic for a Fashion brand in China: Costs and main channels of acquisition
  • How do the Chinese Fashion brands use social networks?
  • Are there already good Online to Offline (O2O) practices for Fashion brands in China?
  • What are the barriers to entry to Ecommerce in China for a Fashion brand?
  • What are the costs for Ecommerce transactions for a Fashion brand in China?
  • Full Case Study of 2 Fashion brands on Tmall

2/ THURSDAY 5 Afternoon: 30′ OnetoOne Meeting (To Schedule)

Where: Espace Hamelin, 17, rue de l’Amiral Hamelin, 75 116 Paris (Metros: Iéna, Boissière)
Duration: 8:30am-6:00pm
Use your “Compte personnel de formation (CPF)” (for French people)
Price: 1 700€ HT (Early Bird) 2000€ HT (Access up to 2 people. Includes: Half Day training, A 30′ One2 One Meeting, Coffee, Lunch, training material)
Contact: +33 (0)6 8424 4557 –



  • Thursday November 5, 2015 MORNING from 8:30am to 1pm: Training
  • Thursday November 5, 2015 AFTERNOON : 30′ OnetoOne meeting (to schedule)

Price: 1 700€ HT (Early Bird), then 2000€ HT, includes:

  • Access up to 2 people
  • Half day training, Coffee, Lunch, Training Material
  • 30′ slot OnetoOne Meeting (to schedule)

Use your “Compte personnel de formation (CPF)”

Contact: +33 (0)6 8424 4557 –

No exhibition booth available for this event.

No sponsorship available for this event.


Virtuality Paris


Espace Hamelin, 17, rue de l’Amiral Hamelin, 75 116 Paris

Metros: Iéna, Boissière – Buses: 82,22,30