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Training: Selling Cosmetics Online In China

SELLING COSMETICS ONLINE IN CHINA

June 4, 2015 Afternoon: Training
June 5, 2015 Morning: 30′ One2One Meeting

GENERAL ECOMMERCE CONTEXT

  • With more than 650+ million Internet users and an eCommerce turnover which exceeded $310 billion, China has emerged as the world’s largest eCommerce market with its own specificities, including local players dominating the landscape without being present (as such) in the rest of the world.
  • Understanding the eCommerce market is the first step to a successful implementation in China. Who are the players? Which are Chinese Internet users behaviours when shopping online? Why digital strategies are necessarily different in China vs the rest of the world? What are the budgets to forecast to develop your eCommerce business in China? How to manage eCommerce transactions locally?

SESSION OBJECTIVES

Give you the keys to :

  • Understand and better grasp China’s Cosmetics eCommerce market, players, stakes, opportunities, and costs,
  • Master the various practical and economic aspects of Cosmetics eCommerce through concrete examples and case studies,
  • Identify, implement, activate your Cosmetics e-commerce strategy

Who Should Attend?

Marketing, Export, E-business, Mobile, Product Directors

SPEAKERS

Cyril Drouin

Chief eCommerce Officer

Saatchi & Saatchi

Laure De Carayon

Founder & CEO

CHINA CONNECT

AGENDA

14531

Program:

1/ Thursday 4 Afternoon: Training

2pm-2:30pm : Welcome by Laure de Carayon, Founder & CEO, China Connect

2:30pm-6:30pm : Market segment analysis and best practices :

  • Quick outlook of the Chinese Ecommerce market
  • Ecommerce Cosmetics market size in China
  • What are the online sales platforms for Cosmetics?
  • How are these platforms structured?
  • What are the entry fee on each platform and how to reward them?
  • What are the international Cosmetics brands on Chinese Ecommerce?
  • Practices of the Cosmetics industry on Tmall: Merchandising / Promotion / Collection / Product Selection
  • How to generate traffic for a Cosmetics brand in China: Costs and main channels of acquisition
  • How do the Chinese Cosmetics brands use social networks?
  • Are there already good Online to Offline (O2O) practices for Cosmetics brands in China?
  • What are the barriers to entry to Ecommerce in China for a Cosmetics brand?
  • What are the costs for Ecommerce transactions for a Cosmetics brand in China?
  • Full Case Study of 2 Cosmetics brands on Tmall

2/ Friday 5 Morning: 30′ OnetoOne Meeting (To Schedule)

Where: Espace Hamelin, 17, rue de l’Amiral Hamelin, 75 116 Paris (Metros: Iéna, Boissière)
Duration: 2pm-6:30pm
For French people, use your “Compte personnel de formation (CPF)” 
Price: 2000€ HT (Access up to 2 people. Includes: Half Day training, A 30′ One2 One Meeting, Coffee break, training material)
Contact: +33 (0)6 8424 4557 – contact@chinaconnect.fr

12H
08H
08H45

by Laure de Carayon/Founder&CEO

09H

Oliver KALTNER, CEO LEICA CAMERA AG (DE)
Joël PALIX, CEO FEELUNIQUE.COM (UK)

09H45

By Benjamin DUVALL, Chief Evangelist Asia LINKFLUENCE(FR)

10H05

By Alvin FOO, Head of Airwave OMNICOM MEDIA GROUP (CN)

10H45
12H
12H

By Mick TSAI, Product Director LIVE.ME – CHEETAH MOBILE (CN)
+ Elijah WHALEY, Co-founder MELILIM FU (CN)

01H
02H15
02H55

By Andrea MANTOVANI, Head of Digital & Ecommerce MOLESKINE (CN)

03H40
04H10
04H
05H10

Melilim FU, Founder (Influencer) MELILIM FU (CN)
Elijah WHALEY, Co-founder MELILIM FU (CN)

12H
08H
08H45

by Laure de Carayon/Founder&CEO

09H

Mingpo CAI, President CATHAY CAPITAL (US)
Bin GAO, Deputy Business Development China AXA GROUP (FR)
Ethan PIERSE, Managing Director NEST (FR)
Bruno BENSAID, Founder Shanghaivest, Steering Committee Member, Angelvest

09H45

Thierry GUIOT, South Europe Territory Director APP ANNIE (FR)

10H05

Alex MECL, Strategic Global Advisor WECHAT International (US)

10H45
11H15
12H

Darren JACOBS, Head of Europe iCLICK INTERACTIVE ASIA (UK)

Yann LEE, Head of Product iCLICK INTERACTIVE ASIA (CN)

12H25

Mark HEDLEY, Senior Advisor CHINA BRITAIN BUSINESS COUNCIL (UK)
Jackie McKELLAR, Marketing Director BASE FORMULA Ltd (UK)

01H
02H15

Louis HOUDART, Founder & Managing Partner – CREATIVE CAPITAL CHINA (CN)

02H35

Stanislas de NERVO, Group CEO & Co-Founder DATAWORDS GROUP (JP)
Nicolas IMBERT, Multilingual Webmarketing Director (FR)

02H55
03H40

Kate TRATTEN, Communications Director – CURIOSITYCHINA (CN)

04H
04H
04H45

Eric MIKA, SVP of open ecosystems, strategic alliances and partnerships, LeECO (US)

05H30
05H50
06H30
07H
11H
10H
10H10

-Alexandre Misseri, Senior Vice President, Retail and Commerce, RAZORFISH
-Tony Zhu, Head of Retail Business Development, GRANDVISION China

China Connect Exclusivity: Razorfish and N°1 Eyewear retailer GrandVision will present for the first time, a truly omnichannel experience first developed in China, to be deployed next in GrandVision 5 000+ stores across 40+ countries

An omnichannel experience, bundling GrandVision eCommerce website with its inventory and customer management systems, its in-store interactive experience and every sales associate POS system. The result: a platform that takes into account the entire customer journey and tracks each interaction the customer has with the brand.

10H40

Bryce Withwam, Managing Director, WUNDERMAN Shanghai

As their business moves online, how can brands still keep their retailer stores hummi, pacifying their wholesaler networks, while at the same time keeping consumers excited in their brands?

11H10
11H30

Sam Flemming, Founder and CEO KANTAR MEDIA CIC

How tracking product reviews and availabilities across e-commerce platforms, promotion and pricing, and brand reputation, deliver in depth insights to strengthen your global strategy

12H

– Wednesday Ji, Chief Strategy Officer, CANAD Advertising&Com
– Michael Craig Enoch, General Manager, MERCEDES-BENZ ARENA (AEG-OPG China)
– Andrea Mantovani, Head of Digital & Ecommerce China, MOLESKINE
– Arre Shao, CEO, SUGARLADY.com

12H50

You are all invited !

08H
08H30

By Laure de Carayon, Founder & CEO, CHINA CONNECT

09H

Cyril Drouin, Founder & CEO, BYSOFT CHINA

02H

By Laure de Carayon, Founder & CEO, CHINA CONNECT

02H30

Cyril Drouin, Founder & CEO, BYSOFT CHINA

07H
08H
08H45
09H

Linda TAN, Strategic Insights Director ZENITHOPTIMEDIA (UK)

Q&A: Eric BRIONES, Strategic Planning Director PUBLICIS ET NOUS

09H35

Kyu C.LEE, CEO KINO33ENTERTAINMENT (Korea),
Sam PICCIONE III, Senior VP, AEG Global Partnerships, Europe & China (UK)
Thomas MEYER, Co-Founder MOBILE NOW GROUP (China)

Moderation: Laure de CARAYON, Founder of China Connect

10H30
11H30

Angela HUANG, APAC Director, KANTAR-CIC (China)

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

12H

Mindy SUN, Senior Consulting Director, WEIBO (China)

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

12H
02H

Dr Gang LU, Founder and CEO TECHNODE (China), and Official Partner of TechCrunch China

Q&A: Rebecca FANNIN, Author & Founder SILICON DRAGON (US)

02H30

Chris GUO, Vice President YIHAODIAN (China)

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

03H15

A Guide to SEO Optimization and Channel Management in China

Josh GARDNER, CEO KUNG FU DATA (China)

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

03H45

Tiziana TINI, Web Marketing Coordinator Greater China & ASEAN LUISAVIAROMA.COM (Italy)

Q&A: Bruno JOLY, Deputy Editor In-Chief FASHIONMAG.COM

04H15
04H45

Bernard LUKEY, General Manager YANDEX EUROPE AG (Switzerland)

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

05H15

Arnaud RIBAULT, VP Global Sales and Marketing DS

Moderation: Laure de CARAYON, Founder of China Connect

05H45

Pierre ABADIE LACOURTOISIE, Regional Director of Digital and Online, ESTEE LAUDER APAC

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

06H30
06H45
02H
12H
08H
08H45
08H55
09H40
10H30
12H
11H30
12H15
12H
02H15
02H50
03H30
12H
04H
05H55
06H
07H45
12H
08H
08H50

by Laure de Carayon/Founder&CEO

09H30
09H45

Patrice NORDEY, CEO VELVET GROUP (CN)
Dorothée HENRIO, Intl. Marketing Director MANUFACTURE ROGER DUBUIS (CH)

10H10
10H30
10H30
11H30

By Pierre-Francois LE LOUËT, President Fédération Francaise du Prêt à Porter Féminin (FR)

11H45

By Benoist GROSSMANN, Managing Partner IDINVEST PARTNERS (FR)
+ Speakers To Be Announced

12H30

By Humphrey HO, Managing Director HYLINK (USA)

12H45
02H

By Angelito TAN, Founder & CEO RTG CONSULTING GROUP (CN)

12H

With Louis CACCIUTTOLO Founder VRROOM (HK)
+ Speakers TBA

04H15
12H
08H
08H50

by Laure de Carayon

09H
09H30

Conversation with Marion MOREAU, Head of SIGFOX Foundation

09H45

Grace HUANG, Founder & CEO IPINYOU (CN)

Q&A with Richard STRUL, Vice-President IAB

10H10

Chris TOWNSLEY, Director of Sales EMEA CD NETWORKS (UK)
Alex NAM, Country Manager EMEA CD NETWORKS (UK)

10H30
10H30
11H15
11H45

Laure BAUME, Executive Director, Customer Division, AEROPORTS DE PARIS  (FR)
Dina LITVINOVA, Global Marketing Manager Travel Retail – MARTELL MUMM PERRIER-JOUET (FR)
Stephan GLASSER, SVP Strategic Development L’OREAL TRAVEL RETAIL (FR)

Moderation: Emmanuel TISSEYRE, International Luxury Senior Executive (Former DFS Europe & ME Vice-President)

12H30

Jean François FERRET, CEO RELAIS&CHATEAUX (FR),
Jean Yves Favre DARCOURT, General Sales Manager Europe TCL (FR)

12H45
02H
02H40

Javier FERNANDEZ, Director of Tourism & Luxury EL CORTE INGLES (SP)
Alex MECL, Strategic Advisor WeChat International (US)
Philip GUARINO, Director Europe CHINA LUXURY ADVISORS (FR)

03H20
03H45

Julien SAUMANDE, Founder PHOCEIS (FR)

Julien CAILLEAU, Chief Data Officer ONEY (AUCHAN GROUP ASIA)

04H15
08H
08H30

Cyril Drouin, Founder & CEO, BYSOFT CHINA

07H
08H
08H40
08H45

Guillaume de SEYNES, Managing Director HERMES INTERNATIONAL
Davide VASSENA VP of Product & Marketing at VERTU (UK)
Andrea PANCONESI, Founder & CEO LUISAVIAROMA (IT)
Erwan RAMBOURG, Author “The Bling Dynasty” (HK)
Arnaud RIBAULT, VP Global Sales & Marketing DS
Christope CAÏS, Co-CEO ALBATROSS (UAE)

Moderation: Astrid WENDLANDT, Luxury correspondent REUTERS

10H15

Thomas MEYER, Co-Founder MOBILE NOW GROUP (China)

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

11H05

Alexandre CRAZOVER, CEO, DATAWORDS

11H15

Panel:

Eileen LE MUET, VP International Figaromedias FIGAROCHIC.CN
Alexandre de SAINTE MARIE, e-Multicultural Consulting Director DATAWORDS
Antoine PEIGNER, Head of E-Commerce Hub APAC AIR FRANCE-KLM (HK)
Emmanuel TISSEYRE, VP Business Development EMEA & LATAM – DFS Group (LVMH)

Moderation: Caroline PAUL, General Manager Talents Travel

12H15

Oded ISRAELI, VP Marketing VISUALEAD (Israël)

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

12H45
02H15

Miryana JOKSOVIC, VP Global Brand Growth Strategy, YuMe (China)

Moderation: Stéphane HAUSER, Managing Director, IAB FRANCE (FR)

02H35

Sven ROSSBACH, Director TUBEMOGUL (China)

02H55

 

René AUBERTIN, CEO Europe and Vice President HAIER
Raphael de PERLINGHI, General Manager Consumer Business LENOVO (FR)
Jean-Yves FABRE-DARCOURT, General Manager Sales Europe TCL Multimedia
Juergen BOYNY, Global Director Consumer Electronics GFK (Germany)
Rogier BIKKER, Co-Founder BRANDNEWCHINA.NET (China)
Olivier EZRATTY, Digital Media Strategy Expert OEZRATTY.NET (FR)
Dr Gang LU, CEO TECHNODE (China),

More speakers To Be Announced

Moderation: Marion MOREAU, Editor In Chief FRENCHWEB.FR

04H30
12H
08H
08H45
08H55
09H40
10H20
12H
11H10
11H30
12H
12H45
02H15
02H55
8894

PARTICIPATE

  • Thursday June 4, 2015 AFTERNOON from 2pm to 6:30pm: Training
  • Friday June 5, 2015 MORNING: 30′ OnetoOne meeting (to schedule)

Price: 2000€ HT, includes:

  • Access up to 2 people
  • Half day training
  • 30′ slot OnetoOne Meeting (to schedule)

For French people, use your “Compte personnel de formation (CPF)”

Contact: +33 (0)6 8424 4557 – contact@chinaconnect.fr

No exhibition booth available for this event.

Contact us if you’re interested in sponsoring this event

PARTNERS

DayDayUpRELAIS & CHATEAUX

LOCATION

Espace Hamelin, 17, rue de l’Amiral Hamelin, 75 116 Paris

Metros: Iéna, Boissière

 

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