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2.20- 2.55 PM – Keynote: “HOW WECHAT IS DRIVING A ROADMAP FOR CRM ABROAD”

Millennials are dynamic, insecure and change habits at light speed; China is different every 6 months and still dramatically fragmented; however WeChat has been able to link over 700 million users to the same user behaviour, driving brands to develop a new social CRM approach.

Key takeaways
· Why WeChat is crucial for CRM, Loyalty and Customer Service in China
· Why WeChat is representing a winning social model abroad too
· Why Facebook is looking at WeChat as a reference
· Why Brands should start considering FB Messenger as part of their CRM strategy

Andrea MANTOVANI

Head of Digital & Ecommerce

MOLESKINE (CN)

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