Millennials are dynamic, insecure and change habits at light speed; China is different every 6 months and still dramatically fragmented; however WeChat has been able to link over 700 million users to the same user behaviour, driving brands to develop a new social CRM approach.
· Why WeChat is crucial for CRM, Loyalty and Customer Service in China
· Why WeChat is representing a winning social model abroad too
· Why Facebook is looking at WeChat as a reference
· Why Brands should start considering FB Messenger as part of their CRM strategy