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10.00-10.20AM – Keynote: “GET CLOSER TO CHINESE CUSTOMERS USING SOCIAL DATA”

With the world’s fastest social media adoption and record-breaking ecommerce sales, Chinese media is social media. Crossing China’s walled garden to understand this hyper-evolving digital consumer requires the both the right social intelligence technology and a bold dedication to digital transformation.

Together, Danone and Linkfluence will overview the specific challenges and opportunities China’s social media presents, and how to use the right technology to implement a cross-regional digital transformation strategy consistently.

Talk Bullets:

• Why China is importantly different
• Key social platforms in 2017
• Specific tech to meet specific challenges
• Danone’s digital transformation framework
• How this is implemented in China
• The way forward with SMI and Linkfluence (it’s about the insights, not the data)

Benjamin DUVALL

Chief Evangelist Asia

LINKFLUENCE (CN)

Christian VEYSSEYRE

Director of Social Media Intelligence

DANONE (FR)

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