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2.55-3.25 PM – Keynote “CREATING THE RIGHT E-COMMERCE ECOSYSTEM FOR YOUR BRAND: MIXING BIG, SMALL & NICHE E-COMMERCE PLATFORMS”

E-Commerce in China is dominated by the large, internationally known platforms, namely Alibaba & Jing Dong. But, there are niche players in almost every category encroaching on their turf : Baby & Moms, Food, Travel, Luxury, Wine, CrossBorder, etc.

Key Takeaways

  • What are those platforms in each category
  • How do their models differ from each other and from Alibaba/JingDong
  • How can a brand balance their presence to maximize awareness, ROI, and sales
  • Is it the right move for every brand

Christine WANG

General Manager, eCommerce Greater China

SAATCHI & SAATCHI (CN)

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