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1.50-2.20PM – Keynote: “ATTRACTING CHINESE OUTBOUND TRAVELERS BEYOND WECHAT: LOOKING AT THE CHINA TRAVEL MARKETING MATRIX”

Almost all Chinese travelers regularly use WeChat. Despite its reach and all the buzz, relying exclusively on WeChat’s official accounts to influence consumers is not sufficient. Digital trade marketing, self-media and emerging social media are other important elements in a balanced marketing matrix that travel brands should adopt in China.

Key Takeaways

  • What is the optimal budget allocation between online and offline?
  • What factors determine a consumer versus a trade marketing strategy?
  • What are some of the emerging social media to reach outbound travelers?
  • What are self-media and how can travel brands leverage them?

George CAO

Co-founder & CEO

DRAGON TRAIL INTERACTIVE (CN)

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