Over the past few years, China has witnessed a transformation of its music market and industry. Led by government efforts to legitimize the market, the growth of legal streaming service and changing consumer behavior, the music industry appears to have reached that proverbial “inflection point”.
Mr. de Fontenay will discuss:
- The evolving trends shaping the music industry from streaming to live music
- How brands such as Budweiser and Elecric Zoo are tapping into the market to reach new consumers and some of the new challenges facing the industry and brands wanting to leverage music to reach consumers.