Laure de Carayon
Laure de Carayon, China Connect Founder and Organizer
Started her career in advertising agencies (TBWA, Grey, McCann), worked in TV production in France and abroad, and joigned Carat media agency in 2002 to develop the TV ad funded programming unit, and specialize into brand content strategic and creative consulting, media partnerships and delegate production. She contributed to the books “When brands become media” (2009), “They taught the future: social web…” (2011), taught Brand Content (ISG MBA), and writes regularly for different publications
Summer 2010, she went to China to interview key marcom players and wrote a “Brand Content: Special China” series (see BLOG). No single rendez-vous existed in France, and even in Europe to tackle China’s marketing and digital landscapes: she decided to bridge the two and launched China Connect, June 16-17, 2011. Rapidly followed by China Connect InTheCity, November 2011, a serie of premium Rendez-Vous with a Chinese Special Guest. (Check former editions via the Previous Events section on the top of the website)
2014 will see China Connect 4th edition in MARCH, the launch of China Connect Digital Stays, in MAY, in China – immersive learning trips in China’s digital and mobile ecosystems, China Connect InTheCity 4th edition in JUNE, and a first expansion abroad with China Connect New York, next FALL
She regularly goes to China, develops a consulting and training activity on marketing and digital in China, and writes on Chinese consumers and China’s digital ecosystem.