CHINA CONNECT InTheCity 2011
“Beauty Academy” By Sephora
In addition to the annual China Connect two day conference, China Connect InTheCity aims at deciphering China’s cultural, marketing, communication, creative and media environments.
It’s a premium evening rendez-vous with a personality, or an exclusive workshop on a marketing/digital case study.
Media Relations & Advertising Director EMEA
Alexis de GEMINI
A2G CREATIONS (France)
Thousands of candidates apply within 6 villeschinoises biggest, best selections of Chinese make-up artist.
Broadcast from 27 July to 28 September 2011, on the chain of cable and satellite Chinese Dragon TV “Beauty Academy” is the first reality TV show on the subject in China, sponsored by Sephora.
Today, more than 20 million voters support the 12 best candidates online.
Official website “Beauty Academy”
After an introduction to the TV landscape in China by Laure de Carayon, Alexis de Gemini, Rémi Guigou and Laetitia Rambaud present “Beauty Academy”, a true entertainment program
What are the conditions, practices, barriers, precautions to take to develop such a project in China, design, through the sale of the program to its production and distribution? How Sephora and other brands of LVMH they were integrated into the program? How to relay the TV program on the social networks …?
A brand new event in France, to start behind the scenes and relationships with television in China, understanding the success of a concept and a program that boosted the niche audience, and knew mobilized Chinese youth (s) on the web.