CHINA CONNECT InTheCity - PARIS, Thursday 27 JUNE, 2013

Children’s Day in China: Brands like to play and reward fans

ChinaConnect — Fri, 07 Jun 2013 11:38:46 +0000

Part of the United Nations Organisations chapter, Children’s Day (六一国际儿童节) is celebrated on June 1st in Mainland China (half day from 1949, full day since 1956). Schools usually hold activities such as children’s performances, camping trips, or free movies . Although, people born in the 80s and 90s also celebrate, still feeling young !

Samsung

-Concept: Hide and Seek, let’s play a game
-Award: 10 mobile phone prepaid cards worth 100 RMB each

On 30^th May, Samsung launched a digital campaign on Sina Weibo,called “June 1 cache-cache”. People just need to follow Samsung, find out three Samsung products hidden in the picture and share it to friends. Number of shares was 4 890 times as of June 7th

KFC

-Concept: What embarrassed you most in your childhood?
-Award: mobile phones worth 400 RMB each

From 28^th May to 1^st June, KFC posted this question on its Weibo page offering netizens to share their best souvenirs. Number of shares was 36 735 times as of June 7th

What they wrote

- “When I was little, I cut all the curtains, sheets, and parents’ clothes at home, I could have been a tailor”
- “Once I bent down on the ground and robbed a nut from a dog”
- “I confounded sheep’s wastes with chocolate and ate it”

P&G

-Concept: Guess who they are? Faces of Celebrities when they were little !
-Award: P&G products

Started 31st May, the game posted on Sina weibo got the fans remind their youth / good old-school times. Right answers and high shares will give a chance to win P&G’s products. Number of shares was 39 560 times as of June 7th

Haagen-Dazs

-Concept: Share your anecdote / interesting story of your childhood
-Award: Hong Kong Disneyland trip worth 4999 RMB

The campaign started on 30th May. The attractive prize involved 20 100 people commenting&sharing as of June 7th

What they wrote..

- “When I was little, to save the ticket money to buy an ice-cream, I walked a long way home instead of taking the bus”
- “I can’t remember how old I was, I was afraid the fish would die in cold water during the winter, so I poured hot water in the aquarium…”
- “I always mistook the shell as a dinosaur fossil, and tried to convince my little friends”

Luxury brands

Lacoste and Gucci were among the brands to participate figuring their best Kids collections and posting friendly messages encouraging activity (Lacoste), or celebrating being special (Gucci)

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China Connect in Stratégies Magazine (30 May)

ChinaConnect — Wed, 05 Jun 2013 19:12:19 +0000

Opportunités et Défis en Chine: China Connect mentions in the article

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Interview by SocialMediaPortal.com

ChinaConnect — Tue, 04 Jun 2013 17:51:55 +0000

Click on this link or the image to read the article

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6 Ways To Win In China

ChinaConnect — Thu, 16 May 2013 19:42:01 +0000

Click on the image or this link, to access the Report

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China Connect 2013 on Canal+ Evening News and iTELE (TV)

ChinaConnect — Sun, 14 Apr 2013 09:15:48 +0000

Click on the images to launch the videos, or on the link

Canal+: here from 13:00 to 15:00

iTELE: here

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China Connect 2013 Best Of

ChinaConnect — Thu, 11 Apr 2013 20:54:26 +0000

Watch China Connect 2013 Best Of (6′)

on Vimeo

CHINA CONNECT 2013 Best Of from China Connect on Vimeo.

On You Tube

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Leo Liang – Youku Tudou, on Video Marketing in China at China Connect 2013

ChinaConnect — Thu, 11 Apr 2013 20:21:55 +0000

Watch Leo Liang’s Senior Director of National Business Development at Youku Tudou, full video (26′) at China Connect 2013

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China Connect invited at the International Journalism Festival in Perugia, April 26, 2013

ChinaConnect — Wed, 10 Apr 2013 13:44:58 +0000

I’m very honored to share with such a line up of speakers…

More information:
- http://www.journalismfestival.com
- http://www.journalismfestival.com/programme/2013/the-chinese-media-and-how-to-do-business-in-china

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China Connect 2013 Photo Album

ChinaConnect — Mon, 01 Apr 2013 13:39:25 +0000

Have a look to China Connect 2013 Photo Album

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China’s Internet Giants for the 3rd consecutive Year at China Connect

ChinaConnect — Wed, 27 Mar 2013 15:30:44 +0000

China Connect (www.chinaconnect.fr) is the largest gathering of experts on Chinese consumer trends, marketing, digital and mobile, in Europe.

The participation of China’s leading digital players is confirmed for this 3rd edition, with Youku-Tudou, online TV leaders, and Sina Weibo, n°1 micro-blogging platform. And for the 1st time, Meilishuo, a Fashion Social Shopping Network, and Yihaodian, one of the leading e-commerce grocer (Walmart)

The quality of the Speakers, and diversity of companies already registered (Chanel, Chopard, Aéroports de Paris, Coty, LVMH, PPR, Hennessy, Parrot, Waterman, Hachette, Yves Rocher, Datawords, Legrand…), confirm the uniqueness of the event in Europe

China Connect objective is to gather China’s internet, Marketing, Digital and Mobile professionals in China, with Western brands, in order to share, case studies and perspectives, consumer insights, social marketing, e-commerce, mobile and storytelling in China

On the 3rd edition Agenda, March 28-29, an objective: better decypher the outcomes, stakes and opportunities of online/offline Chinese Consumers engagement, as the country middle class is booming. The latter, a key growth driver, also lives in more remote and less accessible regions, Inland China, making easier the massive and fast e-commerce expansion

For Leo Liang Senior Director of National Business Development chez Youku-Tudou: “What makes ChinaConnect special is to connect Chinese digital experts with European peers. I look forward to more inspirations about video marketing in China.”
Angie Au-Yeung, National E-commerce manager Lee Jeans, VF China: «China Connect brings local happenings and insights to our European counterparts and provides a good opportunity for knowledge exchange among industry players from different markets. I’m looking forward to sharing my two cents and bringing home great learnings and maybe some questions as well as solutions in return. »
Normandy Madden, VP APAC Thoughtful Media Group: “China has never been more important for European marketers and digital media is clearly the way to reach them effectively and efficiently. The speakers at China Connect will provide enormous insights into how to build European brands in China.”

2013 Theme : «Leveraging Chinese Consumer Engagement Across Tiers»
Agenda: http://www.chinaconnect.fr/china-marketing-digital-conference/

They will speak :

- Yueping WANG, Public Relations Manager SOPEXA (China)
– Arnaud PIGNOL, Delegate Director, INTER-RHONE (France)
– Leo LIANG, Senior Director of National Business Development YOUKU-TUDOU
– Eric ROTH, Partner McKinsey & Company (China)
– Nathalie REMY, Principal McKinsey & Company (France)
– Ken HONG, General Manager Marketing Strategy SINA WEIBO
– Yueping WANG, Public Relations Manager SOPEXA (China)
– Florent BONDOUX, Head of Strategy & Intelligence Digital Luxury Group (Suisse)
– Jean Hsiao WENHEIM Chief International Executive a-PEER Synergy Culture&Technology
– Dan XU, Vice-President MEILISHUO.COM (Fashion Social Shopping network ) (China)
– Simon TAM, Head of Wine CHRISTIE’S (China)
– Brian BUCHWALD, Ceo & Co-Founder BOMODA (Fashion Newsletter for the Chinese) (USA)
– Angie AU-YEUNG, Digital Marketing Manager LEE JEANS / VF ASIA LTD (China)
– Sirena LIU, Présidente FILMWORKS CHINA Entertainment Marketing (China)
– Vincent DIGONNET, President APAC RAZORFISH-DIGITAS (China)
– Laurent MALAVEILLE, Executive Director – Digital, CRM, E-commerce CLARINS GROUP
– Mykim CHIKLI, COO ZENITHOPTIMEDIA (China)
– ANDREW CANTER, BRANDED CONTENT MARKETING ASSOCIATION (UK)
– Laurence Lim DALLY, CEO CHERRY BLOSSOMS (Hong Kong)
– Lili Yu, Director of Wireless Business YIHAODIAN (Walmart) (China)
– Alexis de GEMINI, CEO A2G Créations (France)

Speakers: http://www.chinaconnect.fr/speakers/

- TWITTER: @ChinaconnectEU – FACEBOOK: https://www.facebook.com/ChinaConnect

CHINA CONNECT gathers Luxury, Cosmetics, Fashion, as well as Consumer Goods, Automotive, Media, Communication players…

- LOCATION: Elysées Biarritz, 22-24 rue Quentin Bauchart – 75008 Paris

Sopexa Group, Partner
Medias Partners: New York Times Global, PRNewswire, Jing Daily, Thoughtful China…

- KEY FIGURES SUR LE MARKETING & LE DIGITAL EN CHINE

Internet Population: almost 600M – Penetration : +40% (vs 78% US, 61% Europe)
E-commerce: 242M online shoppers – 1st worldwide market in 2013 with sales forecast of $265Billion (vs $230B for the US) 68% buy Apparel/Accessories, 39% House Equipement, tech- digital products, 30% cosmetics – Tmall (Alibaba Group) leading B2C with 54% market share. +60% du traffic from 2nd tier cities and beyond
Mobile: +1Billion users, almost 400M internet mobile users – 12% of online sales –WeChat (Tencent) app launched in 2011: +300M users
Online Video: 1⁄4 des internautes visitent Youku-Tudou chaque jour, 100M de videos vues via Youku Mobile
Growth +60% of urban population between 2005 and 2025 – 242 cities will exceed 1⁄4 du PNB by2025. 650 cities of +1M inhabitants. + 600M Chinese will belong to the middle class by 2020

CHINA CONNECT at a glance

September 2010: Publication of a «Brand Content: Special China» on offremedia.com
16-17 June 2011: 1ère éd of the conference (http://www.chinaconnect.fr/china-connect-2011/)
Best Of 2011: https://vimeo.com/25762268
8 November 2011: Launch of China Connect InTheCity*
21-22 March 2012 : 2nd Ed of China Connect (http://www.chinaconnect.fr/china-connect-2012/)
Best Of 2012: https://vimeo.com/40541344
Among the Speakers: China’s Internet leaders Tencent, Tmall (Alibaba), Youku-Tudou, Sina Weibo, Jiepang…, Top Consulting/Marketing/Communication Chinese expert: McKinsey, CIC, Ogilvy, GroupM, MEC, ZenithOptimedia etc.
2 Days, 20 keynotes/panels in English
Env.150 attendees, companies include PPR, LVMH, Peugeot, Groupe Seb, Axa, Coty, Lacoste, Chanel, Aéroports de Paris, Chanel, Gucci, Datawords, Legrand, Chopard, Hachette, Parrot, Hennessy, Clarins, JaegerLeCoultre etc. More : http://www.chinaconnect.fr/participating-companies/
In the media: Les Echos, France Inter, RFI, Stratégies, http://www.chinaconnect.fr/press/

- CHINA CONNECT, it’s also 2 Premium Day or Evening a Year: China Connect InTheCity*

8 NOVEMBER 2011: Beauty Academy” by Sephora China, http://www.chinaconnect.fr/inthecity2011/
8 OCTOBER 2012 : Tom Doctoroff, CEO APAC J.Walter Thomson (WPP) for « What Chinese Want » http://www.chinaconnect.fr/inthecity2012/
27 JUNE 2013 : Exclusive – To Be Announced at China Connect 2013

- CHINA CONNECT Testimonials 2011/2012 (http://www.chinaconnect.fr/about/)

« Excellent topics and speakers, and great participation from the attendees. A must-attend event for global companies who want to succeed in China »

- Linda TAN, Consumer Insights Director Zenith Optimedia (China)

« For the 1st time ever China Connect offered the great opportunity to meet with real experts of China »

- Cécile TINCHANT, Social Media and Multimedia Manager, Jaeger-LeCoultre (Switzerland)

- Laure de Carayon, Fondatrice/Organisatrice: http://www.chinaconnect.fr/lauredecarayon/

Download Press Release: (EN / FR)

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