AGENDA

New website October 2014

5th Edition, March 5-6, 2015 – Theme: Mobile and O2O

In 20 years of internet in China, 2014 is a key inflection point. The mobile business and information consumption are transforming the broad economy. Social Media, E & Mobile commerce/ video/ gaming/ travels/ advertising, and O2O will be the key topics of 2015 Agenda

- The pace of growth of Mobile internet benefits from technology innovation and infrastructure equipment, as well as the establishment of a “travelling lifestyle” (nation of commuters, terrible traffic, business travel, etc). There are +500million mobile internet users. The mobile economy is becoming more sophisticated as subsectors in mobile gaming, videos streaming and internet movies are making big leaps, with growing 3G & 4G, and smartphones equipment. N°1 online video platform Youku-Tudou had 400 million mobile daily video views in Q1 2014. Competition is fierce in mobile search with Alibaba now owning mobile browser developer UCWeb, N°2 search platform Qihoo 360 has +350million mobile users. E-commerce is going mobile: there are +400million online shoppers and +300million mobile shoppers. Mobile shopping transactions should represent 50% of the total online shopping transaction in 2015 (from 2/3 in Q2 2014); and should grow at an estimated annual rate of 95,1% in 2015, 55,8% in 2016, and 27,4% in 2017 (iResearch)…

- In the US, it’s been brick-and-mortar chains that have led the way in O2O. In China, by contrast, the O2O leaders are the biggest tech firms- Alibaba, Tencent, and Baidu. Increasing integration with offline industries by all major players makes the digital economy more sophisticated, highlighting “the power of local” and service/convenience as mandatory for the Chinese consumer. The O2O market for restaurant reservations, ticket pickups and other related services is expected to grow by 20 to 50% from 2014 to the end of 2017, while O2O transactions involving traditional retailers and mobile payments are expected to grow by 600% (iResearch).

Understand where this market is heading to, the new consumer market ecosystem based on big data and e/m-commerce platforms, embrace and keep up with the growing (digital) customer demand for services and engagement across categories, across China (an outside), don’t wait to capture these opportunities!

 

=> 2014 Theme and Agenda in “Previous Events”
=> 2014 ATTENDEES
=> 2014 PROGRAMME : Thursday 6 March-2014 and HERE: Friday 7 March 2014

 

Thursday 6 March, 2014

MORNING

Digital Innovation, Consumer Trends, Social

 

8.00 – 8.45 am: Registration & Breakfast

Michel-augustin

 

 

 

8.45 – 8.55 am: Welcome Adress Laure de Carayon, Founder of China Connect

 

8.55 – 9.40 am: “360 vs Baidu: China’s changing search engine landscape”
- Stanislas de Nervo & Alexandre Crazover, Co-founders and Managing Directors DATAWORDS (France)

Datawords-agenda

 

 

 

9.40 – 10. 30am: “Key Trends in China Tech: how it impacts your business”
by Dr Gang Lu, Founder & Editor in Chief TECHNODE (China),
“Why Europe is LightInTheBox’s (international online retailer) first client”
with Steven Lin, Creative Marketing Director, LightInTheBox (China)
Discussions with Marion Moreau, Editor, FRENCHWEB (France) 

 

10.30 – 11.00am: “Do you really know China’s Emerging Middle Class ?” – Exclusive Survey -
by Mykim Chikli, CEO ZENITHOPTIMEDIA (China)
Q&A with Normandy Madden, Senior VP, Content Development, APAC THOUGHTFUL CHINA (Hong Kong)

 

11.00 – 11.30 am: Networking Break

Michel-augustin

 

 

 

11.30 -12.15 am“The increasing power of Social as a media, in China and APAC”
by Sam Flemming, Founder & Ceo CIC / Kantar Media (China)
Q&A with Normandy Madden, Senior VP, Content Development, APAC THOUGHTFUL CHINA (Hong Kong)

Impression

 

 

 

 

 

 

12.15 -12.45 am - “Losers, bromance and chicken & beer: how much does your brand understand Chinese web culture”
by Kevin GENTLE, Digital Strategy Director, LABBRAND (China)

 

12.45 – 2.15 pm: NETWORKING LUNCH & Meet The Speakers

AFTERNOON

The Chineseness of E and M-commerce (1/2)

 

2.15 – 2.50 pm : “Will the Chinese Online Consumer Ever Become a Full Price Paying Fashionista ?”
by M.Claire Chung, VP Global Business Development SHANGPIN (China)
Q&A with David Klingbeil, Co-founder webandluxe.com & Dymant.com (France)

 

2.50 – 3.30 pm: “Unleash the power of data to win brand loyalty from Chinese consumers”
by Liz Sullivan VP of Strategic Consulting & Advanced Analytics, International EPSILON (Hong Kong)
Q&A with Normandy Madden, Senior VP, Content Development, APAC THOUGHTFUL CHINA (Hong Kong)

Epsilon-agenda

 

 

 

 

3.30 – 4.10 pm: “Global e-commerce strategy and how Mango localizes its strategy in China”
by Esther Alonso Xalma & Roger Grael Sole, Global E-commerce Managers / MANGO (China, Spain)
Q&A with Normandy Madden, Senior VP, Content Development, APAC THOUGHTFUL CHINA (Hong Kong)

 

4.10 – 4.40 pm: Networking Break

Michel-augustin

 

 

 

4.40 – 5pm: A Visual Tour of Digital Payments in China”
by Julia Q.Zhu, Founder & Managing Director / OBSERVER SOLUTIONS (China, USA)

 

5 – 5.45pm: Roundtable - “Reaching The Chinese Traveller
-Philippe Saffon, Media and” Digital Director, AEROPORTS DE PARIS (France)
-Nathalie Rémy, Principal McKINSEY&COMPANY (France)
-Michelle Lau, Head of Development, International Customer Division PRINTEMPS (France)
-Julia Q.Zhu, Founder & Managing Director / OBSERVER SOLUTIONS (China, USA)
Q&A with Normandy Madden, Senior VP, Content Development, APAC THOUGHTFUL CHINA (Hong Kong)

5.45-5.55pm: Address Laurent Peron, Southern Europe Director, DEMANDWARE (France)

 

6.00 – 7.45 pm: Crocodile in the Yangtze: A Westerner Inside China’s Alibaba.com” with Porter Erisman

Director and Producer, ex- VP Alibaba

 

7.45 – 9.15 pm: Cocktail sponsored by

Demandware-agenda

in partnership with

PernodRicardFigaroMedias

 

Friday 7 March, 2014

MORNING

The Chineseness of E and M-commerce (2/2)

 

8.00 – 8.45 am: Registration & Breakfast

Michel-augustin

 

 

 

8.45 – 8.55am : Quick introduction by Laure de Carayon

 

8.55 – 9.40 am: Demystifying China Online – “How to Reach China with your Website & Cloud Application” by Gautam Rishi, Director EMEA for CDNetworks (United Kingdom)
Q&A with Normandy Madden, Senior VP, Content Development, APAC THOUGHTFUL CHINA (Hong Kong)

CDNETWORKS-agenda

 

9.40 – 10.20 am“Myths About Online Fashion Retail in Asia”
- Cedric Delzenne, Founder shopdescreateurs.com (Hong Kong)
- Nicole Chen, Founder & Ceo, NC STYLE (China)
Q&A with Normandy Madden, Senior VP, Content Development, APAC THOUGHTFUL CHINA (Hong Kong)

 
10.20 – 10.40 am: “Mobile: why Consumers’ best friend is Retailers’ best ally”
by Christian Devillers, Ceo WALKIN (China)

 

10.40 – 11.10 am: Networking Break

Michel-augustin

 

 

 

11.10 – 11.30 am: “Weibo and WeChat: Strategies for Communicating Luxury (Farfetch, Mulberry, Harrods) in China”
by Jonathan Smith, Director HOT POT DIGITAL (United Kingdom)
Q&A with Normandy Madden, Senior VP, Content Development, APAC THOUGHTFUL CHINA (Hong Kong)

 

11.30 – 12.00pmCultural challenges, Branding and E-business: how to optimize your e-commerce website in China ?
by Jonathan Cherki, President & Ceo CONTENT SQUARE (France), Ludovic Cordeiro, Digital and International Picture Manager, DECATHLON-OXYLANE GROUP (Chine)
Q&A with Normandy Madden, Senior VP, Content Development, APAC THOUGHTFUL CHINA (Hong Kong)


12.00 – 12.40pm:  Introducing “China Celebrity Index: evaluating Chinese Celebrity Commercial value, choosing your best spokesperson”
by Amy Liu, Vice President ENTGROUP (China)
Q&A with Normandy Madden, Senior VP, Content Development, APAC THOUGHTFUL CHINA (Hong Kong)

 

12.45 – 2.15 pm: NETWORKING LUNCH & Meet The Speakers

AFTERNOON

Key Opinion Leaders, celebrity endorsement

 

2.15 – 2.55pm: “Marketing with Celebrities in Digital Era
by Janie Ma, Entertainment Marketing Director OGILVY ENTERTAINMENT (China)
Q&A with Normandy Madden, Senior VP, Content Development, APAC THOUGHTFUL CHINA (Hong Kong)

 

2.55 – 4pm: Roundtable - KOL’s and Celebrity endorsement: Culture and dependence ?
Introduction and Animation by Sam Flemming, Founder and Ceo CIC/Kantar Media (China)
- Georg Warga, Founder & Executive Creative Director GOODSTEIN (China), Gold Lion, Cannes 2013, for “The People’s Car Project” for VW China
- Frédéric Layani, International CRM/Internet Manager TAG HEUER (Switzerland),
- Jonathan Smith, Director HOT POT DIGITAL (United Kingdom)
- Eileen Le Muet, VP Internatnational FIGARO MEDIAS (France)

 

4pm: END

 

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