AGENDA

2015 Theme to be announced by the end of September. New website mid-October

 

4th Edition – 2014 Theme: “EMBRACING THE CHINESE THRILL FOR SHOPPING”

E and M-Commerce China

- “By 2015, China will see annual increases of 40 to 50 millions Internet users, and 30 to 40 millions online shoppers” Boston Consulting
- “Rather than replacing offline retail, online is actually spurring shopping overall, with every $1 spent online only cannibalising 60c of offline retail. That’s creating 40% incremental purchasing overall, with less developed cities seeing consumption increasing 57%” Mc Kinsey&Co
- “One hot mess. A jarring user interface that seems to bring out the worst in web design. The top ten things, the most important things eBay was doing, their winning elements, their winning recipe in the United States, actually became the poison killing their business in China. The business is brutal. In China, e-commerce is a bloodsport” via @klustout
- “Window shopping” as a recreational and social activity is still deeply rooted — and is something that one simply can’t get by logging on” Worldcrunch
- The Chinese internet is mobile-centric: mobile netizens exceeded 460 million as of July 2013, more than 75% of internet users.

China becomes the world’s N°1 e-commerce market in 2014. E-commerce is changing China. We’ll spend a whole day helping you navigate a complex “proprietary” environment, and take better business decisions. With the fast growing Mobile market, technology becomes a game changer

Digital Innovation, Consumer Trends, Celebrity Endorsement

- “There’s a current paradigm that rules over Asia these days. It’s that Asians are obsessed with Silicon Valley. (…) But there’s a quiet unknown movement brewing….It’s a slow shift in the other direction. The money’s going to keep flowing into the Valley. That money, of course, will end up building empires back in Asia.” Techinasia
- “Such incursions by WeChat and other Asian chat apps into territory held by social media and ecommerce companies is so far playing out most fiercely in China, but could herald similar future competition in western markets. The competition for the time spent on mobile terminals has intensified. Asian mobile app vendors really lead the way in terms of the potential for these applications” FT
- “In the brave new world of social media, marketers are doubling down on celebrity endorsements, banking on stars’ earned media mojo to help their campaigns catch fire” Adweek

Chinese innovation: a source of inspiration and business. Hard to avoid Celebrities to build your brand. The day after Paris Fashion Week, we’ll take the pulse of what the Fashion industry is up to, to hook Chinese consumers

Click for more figures on Digital, Mobile and E-commerce in China

=> CHECK 2014 ATTENDEES

=> DOWNLOAD 2014 PROGRAMME HERE: Thursday 6 March-2014 and HERE: Friday 7 March 2014

 

Thursday 6 March, 2014

MORNING

Digital Innovation, Consumer Trends, Social

 

8.00 – 8.45 am: Registration & Breakfast

Michel-augustin

 

 

 

8.45 – 8.55 am: Welcome Adress Laure de Carayon, Founder of China Connect

 

8.55 – 9.40 am: “360 vs Baidu: China’s changing search engine landscape”
- Stanislas de Nervo & Alexandre Crazover, Co-founders and Managing Directors DATAWORDS (France)

Datawords-agenda

 

 

 

9.40 – 10. 30am: “Key Trends in China Tech: how it impacts your business”
by Dr Gang Lu, Founder & Editor in Chief TECHNODE (China),
“Why Europe is LightInTheBox’s (international online retailer) first client”
with Steven Lin, Creative Marketing Director, LightInTheBox (China)
Discussions with Marion Moreau, Editor, FRENCHWEB (France) 

 

10.30 – 11.00am: “Do you really know China’s Emerging Middle Class ?” – Exclusive Survey -
by Mykim Chikli, CEO ZENITHOPTIMEDIA (China)
Q&A with Normandy Madden, Senior VP, Content Development, APAC THOUGHTFUL CHINA (Hong Kong)

 

11.00 – 11.30 am: Networking Break

Michel-augustin

 

 

 

11.30 -12.15 am“The increasing power of Social as a media, in China and APAC”
by Sam Flemming, Founder & Ceo CIC / Kantar Media (China)
Q&A with Normandy Madden, Senior VP, Content Development, APAC THOUGHTFUL CHINA (Hong Kong)

Impression

 

 

 

 

 

 

12.15 -12.45 am - “Losers, bromance and chicken & beer: how much does your brand understand Chinese web culture”
by Kevin GENTLE, Digital Strategy Director, LABBRAND (China)

 

12.45 – 2.15 pm: NETWORKING LUNCH & Meet The Speakers

AFTERNOON

The Chineseness of E and M-commerce (1/2)

 

2.15 – 2.50 pm : “Will the Chinese Online Consumer Ever Become a Full Price Paying Fashionista ?”
by M.Claire Chung, VP Global Business Development SHANGPIN (China)
Q&A with David Klingbeil, Co-founder webandluxe.com & Dymant.com (France)

 

2.50 – 3.30 pm: “Unleash the power of data to win brand loyalty from Chinese consumers”
by Liz Sullivan VP of Strategic Consulting & Advanced Analytics, International EPSILON (Hong Kong)
Q&A with Normandy Madden, Senior VP, Content Development, APAC THOUGHTFUL CHINA (Hong Kong)

Epsilon-agenda

 

 

 

 

3.30 – 4.10 pm: “Global e-commerce strategy and how Mango localizes its strategy in China”
by Esther Alonso Xalma & Roger Grael Sole, Global E-commerce Managers / MANGO (China, Spain)
Q&A with Normandy Madden, Senior VP, Content Development, APAC THOUGHTFUL CHINA (Hong Kong)

 

4.10 – 4.40 pm: Networking Break

Michel-augustin

 

 

 

4.40 – 5pm: A Visual Tour of Digital Payments in China”
by Julia Q.Zhu, Founder & Managing Director / OBSERVER SOLUTIONS (China, USA)

 

5 – 5.45pm: Roundtable - “Reaching The Chinese Traveller
-Philippe Saffon, Media and” Digital Director, AEROPORTS DE PARIS (France)
-Nathalie Rémy, Principal McKINSEY&COMPANY (France)
-Michelle Lau, Head of Development, International Customer Division PRINTEMPS (France)
-Julia Q.Zhu, Founder & Managing Director / OBSERVER SOLUTIONS (China, USA)
Q&A with Normandy Madden, Senior VP, Content Development, APAC THOUGHTFUL CHINA (Hong Kong)

5.45-5.55pm: Address Laurent Peron, Southern Europe Director, DEMANDWARE (France)

 

6.00 – 7.45 pm: Crocodile in the Yangtze: A Westerner Inside China’s Alibaba.com” with Porter Erisman

Director and Producer, ex- VP Alibaba

 

7.45 – 9.15 pm: Cocktail sponsored by

Demandware-agenda

in partnership with

PernodRicardFigaroMedias

 

Friday 7 March, 2014

MORNING

The Chineseness of E and M-commerce (2/2)

 

8.00 – 8.45 am: Registration & Breakfast

Michel-augustin

 

 

 

8.45 – 8.55am : Quick introduction by Laure de Carayon

 

8.55 – 9.40 am: Demystifying China Online – “How to Reach China with your Website & Cloud Application” by Gautam Rishi, Director EMEA for CDNetworks (United Kingdom)
Q&A with Normandy Madden, Senior VP, Content Development, APAC THOUGHTFUL CHINA (Hong Kong)

CDNETWORKS-agenda

 

9.40 – 10.20 am“Myths About Online Fashion Retail in Asia”
- Cedric Delzenne, Founder shopdescreateurs.com (Hong Kong)
- Nicole Chen, Founder & Ceo, NC STYLE (China)
Q&A with Normandy Madden, Senior VP, Content Development, APAC THOUGHTFUL CHINA (Hong Kong)

 
10.20 – 10.40 am: “Mobile: why Consumers’ best friend is Retailers’ best ally”
by Christian Devillers, Ceo WALKIN (China)

 

10.40 – 11.10 am: Networking Break

Michel-augustin

 

 

 

11.10 – 11.30 am: “Weibo and WeChat: Strategies for Communicating Luxury (Farfetch, Mulberry, Harrods) in China”
by Jonathan Smith, Director HOT POT DIGITAL (United Kingdom)
Q&A with Normandy Madden, Senior VP, Content Development, APAC THOUGHTFUL CHINA (Hong Kong)

 

11.30 – 12.00pmCultural challenges, Branding and E-business: how to optimize your e-commerce website in China ?
by Jonathan Cherki, President & Ceo CONTENT SQUARE (France), Ludovic Cordeiro, Digital and International Picture Manager, DECATHLON-OXYLANE GROUP (Chine)
Q&A with Normandy Madden, Senior VP, Content Development, APAC THOUGHTFUL CHINA (Hong Kong)


12.00 – 12.40pm:  Introducing “China Celebrity Index: evaluating Chinese Celebrity Commercial value, choosing your best spokesperson”
by Amy Liu, Vice President ENTGROUP (China)
Q&A with Normandy Madden, Senior VP, Content Development, APAC THOUGHTFUL CHINA (Hong Kong)

 

12.45 – 2.15 pm: NETWORKING LUNCH & Meet The Speakers

AFTERNOON

Key Opinion Leaders, celebrity endorsement

 

2.15 – 2.55pm: “Marketing with Celebrities in Digital Era
by Janie Ma, Entertainment Marketing Director OGILVY ENTERTAINMENT (China)
Q&A with Normandy Madden, Senior VP, Content Development, APAC THOUGHTFUL CHINA (Hong Kong)

 

2.55 – 4pm: Roundtable - KOL’s and Celebrity endorsement: Culture and dependence ?
Introduction and Animation by Sam Flemming, Founder and Ceo CIC/Kantar Media (China)
- Georg Warga, Founder & Executive Creative Director GOODSTEIN (China), Gold Lion, Cannes 2013, for “The People’s Car Project” for VW China
- Frédéric Layani, International CRM/Internet Manager TAG HEUER (Switzerland),
- Jonathan Smith, Director HOT POT DIGITAL (United Kingdom)
- Eileen Le Muet, VP Internatnational FIGARO MEDIAS (France)

 

4pm: END

 

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