AGENDA

New website October 2014

5th Edition, March 5-6, 2015 – Theme: “Beyond First Tiers. Mobile Forward: reaching the new Chinese consumers”

In 20 years of internet in China, 2014 is a key inflection point. The mobile business and information consumption are transforming the broad economy. Social Media, E & Mobile commerce/ video-gaming/ travels, O2O, and Entertainment, will be the topics of the 2015 Agenda

- The pace of growth of Mobile internet benefits from technology innovation and infrastructure equipment, as well as the establishment of a “travelling lifestyle” (nation of commuters, terrible traffic, business/leisure travel, etc). There are +500million mobile internet users. The mobile economy is becoming more sophisticated as subsectors in mobile gaming, videos streaming and internet movies are making big leaps, with growing 3G & 4G, and smartphones equipment. N°1 online video platform Youku-Tudou had 400 million mobile daily video views in Q1 2014. Competition is fierce in mobile search with Alibaba now owning mobile browser developer UCWeb, N°2 search platform Qihoo 360 has +350million mobile users. E-commerce is going mobile: there are +400million online shoppers and +300million mobile shoppers. Mobile shopping transactions should represent 50% of the total online shopping transaction in 2015 (from 2/3 in Q2 2014); and should grow at an estimated annual rate of 95,1% in 2015, 55,8% in 2016, and 27,4% in 2017 (iResearch)…

- The O2O leaders in China are the biggest tech firms- Alibaba, Tencent, and Baidu (contrary to brick-and-mortar chains in the US): increasing integration with offline industries by all major players makes the digital economy more sophisticated, highlighting “the power of local” and service/convenience as mandatory for the Chinese consumer. The O2O market for restaurant reservations, ticket pickups and other related services is expected to grow by 20 to 50% from 2014 to the end of 2017, while O2O transactions involving traditional retailers and mobile payments are expected to grow by 600% (iResearch).

- Chinese culture is at the core of China Connect. Our objective is to share with you the Chineseness of things, and how it impacts/ feeds local strategies. China society and businesses are also infuenced by foreign cultures: we’ll share on the Korean/Kpop culture phenomenon

Understand where this market is heading to, the new consumer market ecosystem based on big data and e/m-commerce platforms, embrace and keep up with the growing (digital) customer demand for services and engagement across categories, across China (an outside), don’t wait to capture these opportunities with the leaders of the world’s largest digital market!

 

=> 2014 Theme and Agenda in “Previous Events”
=> 2014 ATTENDEES
=> 2014 PROGRAMME : Thursday 6 March-2014 and HERE: Friday 7 March 2014

 

Thursday 6 March, 2014

MORNING

Digital Innovation, Consumer Trends, Social

 

8.00 – 8.45 am: Registration & Breakfast

Michel-augustin

 

 

 

8.45 – 8.55 am: Welcome Adress Laure de Carayon, Founder of China Connect

 

8.55 – 9.40 am: “360 vs Baidu: China’s changing search engine landscape”
- Stanislas de Nervo & Alexandre Crazover, Co-founders and Managing Directors DATAWORDS (France)

Datawords-agenda

 

 

 

9.40 – 10. 30am: “Key Trends in China Tech: how it impacts your business”
by Dr Gang Lu, Founder & Editor in Chief TECHNODE (China),
“Why Europe is LightInTheBox’s (international online retailer) first client”
with Steven Lin, Creative Marketing Director, LightInTheBox (China)
Discussions with Marion Moreau, Editor, FRENCHWEB (France) 

 

10.30 – 11.00am: “Do you really know China’s Emerging Middle Class ?” – Exclusive Survey -
by Mykim Chikli, CEO ZENITHOPTIMEDIA (China)
Q&A with Normandy Madden, Senior VP, Content Development, APAC THOUGHTFUL CHINA (Hong Kong)

 

11.00 – 11.30 am: Networking Break

Michel-augustin

 

 

 

11.30 -12.15 am“The increasing power of Social as a media, in China and APAC”
by Sam Flemming, Founder & Ceo CIC / Kantar Media (China)
Q&A with Normandy Madden, Senior VP, Content Development, APAC THOUGHTFUL CHINA (Hong Kong)

Impression

 

 

 

 

 

 

12.15 -12.45 am - “Losers, bromance and chicken & beer: how much does your brand understand Chinese web culture”
by Kevin GENTLE, Digital Strategy Director, LABBRAND (China)

 

12.45 – 2.15 pm: NETWORKING LUNCH & Meet The Speakers

AFTERNOON

The Chineseness of E and M-commerce (1/2)

 

2.15 – 2.50 pm : “Will the Chinese Online Consumer Ever Become a Full Price Paying Fashionista ?”
by M.Claire Chung, VP Global Business Development SHANGPIN (China)
Q&A with David Klingbeil, Co-founder webandluxe.com & Dymant.com (France)

 

2.50 – 3.30 pm: “Unleash the power of data to win brand loyalty from Chinese consumers”
by Liz Sullivan VP of Strategic Consulting & Advanced Analytics, International EPSILON (Hong Kong)
Q&A with Normandy Madden, Senior VP, Content Development, APAC THOUGHTFUL CHINA (Hong Kong)

Epsilon-agenda

 

 

 

 

3.30 – 4.10 pm: “Global e-commerce strategy and how Mango localizes its strategy in China”
by Esther Alonso Xalma & Roger Grael Sole, Global E-commerce Managers / MANGO (China, Spain)
Q&A with Normandy Madden, Senior VP, Content Development, APAC THOUGHTFUL CHINA (Hong Kong)

 

4.10 – 4.40 pm: Networking Break

Michel-augustin

 

 

 

4.40 – 5pm: A Visual Tour of Digital Payments in China”
by Julia Q.Zhu, Founder & Managing Director / OBSERVER SOLUTIONS (China, USA)

 

5 – 5.45pm: Roundtable - “Reaching The Chinese Traveller
-Philippe Saffon, Media and” Digital Director, AEROPORTS DE PARIS (France)
-Nathalie Rémy, Principal McKINSEY&COMPANY (France)
-Michelle Lau, Head of Development, International Customer Division PRINTEMPS (France)
-Julia Q.Zhu, Founder & Managing Director / OBSERVER SOLUTIONS (China, USA)
Q&A with Normandy Madden, Senior VP, Content Development, APAC THOUGHTFUL CHINA (Hong Kong)

5.45-5.55pm: Address Laurent Peron, Southern Europe Director, DEMANDWARE (France)

 

6.00 – 7.45 pm: Crocodile in the Yangtze: A Westerner Inside China’s Alibaba.com” with Porter Erisman

Director and Producer, ex- VP Alibaba

 

7.45 – 9.15 pm: Cocktail sponsored by

Demandware-agenda

in partnership with

PernodRicardFigaroMedias

 

Friday 7 March, 2014

MORNING

The Chineseness of E and M-commerce (2/2)

 

8.00 – 8.45 am: Registration & Breakfast

Michel-augustin

 

 

 

8.45 – 8.55am : Quick introduction by Laure de Carayon

 

8.55 – 9.40 am: Demystifying China Online – “How to Reach China with your Website & Cloud Application” by Gautam Rishi, Director EMEA for CDNetworks (United Kingdom)
Q&A with Normandy Madden, Senior VP, Content Development, APAC THOUGHTFUL CHINA (Hong Kong)

CDNETWORKS-agenda

 

9.40 – 10.20 am“Myths About Online Fashion Retail in Asia”
- Cedric Delzenne, Founder shopdescreateurs.com (Hong Kong)
- Nicole Chen, Founder & Ceo, NC STYLE (China)
Q&A with Normandy Madden, Senior VP, Content Development, APAC THOUGHTFUL CHINA (Hong Kong)

 
10.20 – 10.40 am: “Mobile: why Consumers’ best friend is Retailers’ best ally”
by Christian Devillers, Ceo WALKIN (China)

 

10.40 – 11.10 am: Networking Break

Michel-augustin

 

 

 

11.10 – 11.30 am: “Weibo and WeChat: Strategies for Communicating Luxury (Farfetch, Mulberry, Harrods) in China”
by Jonathan Smith, Director HOT POT DIGITAL (United Kingdom)
Q&A with Normandy Madden, Senior VP, Content Development, APAC THOUGHTFUL CHINA (Hong Kong)

 

11.30 – 12.00pmCultural challenges, Branding and E-business: how to optimize your e-commerce website in China ?
by Jonathan Cherki, President & Ceo CONTENT SQUARE (France), Ludovic Cordeiro, Digital and International Picture Manager, DECATHLON-OXYLANE GROUP (Chine)
Q&A with Normandy Madden, Senior VP, Content Development, APAC THOUGHTFUL CHINA (Hong Kong)


12.00 – 12.40pm:  Introducing “China Celebrity Index: evaluating Chinese Celebrity Commercial value, choosing your best spokesperson”
by Amy Liu, Vice President ENTGROUP (China)
Q&A with Normandy Madden, Senior VP, Content Development, APAC THOUGHTFUL CHINA (Hong Kong)

 

12.45 – 2.15 pm: NETWORKING LUNCH & Meet The Speakers

AFTERNOON

Key Opinion Leaders, celebrity endorsement

 

2.15 – 2.55pm: “Marketing with Celebrities in Digital Era
by Janie Ma, Entertainment Marketing Director OGILVY ENTERTAINMENT (China)
Q&A with Normandy Madden, Senior VP, Content Development, APAC THOUGHTFUL CHINA (Hong Kong)

 

2.55 – 4pm: Roundtable - KOL’s and Celebrity endorsement: Culture and dependence ?
Introduction and Animation by Sam Flemming, Founder and Ceo CIC/Kantar Media (China)
- Georg Warga, Founder & Executive Creative Director GOODSTEIN (China), Gold Lion, Cannes 2013, for “The People’s Car Project” for VW China
- Frédéric Layani, International CRM/Internet Manager TAG HEUER (Switzerland),
- Jonathan Smith, Director HOT POT DIGITAL (United Kingdom)
- Eileen Le Muet, VP Internatnational FIGARO MEDIAS (France)

 

4pm: END

 

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