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China Connect, Content Curator of RREM Shanghai 2015

China Connect, Content Curator of

RREM Shanghai 2015, June 11-12, 2015

MAPIC and China Connect partner for the organisation of conference sessions on digital at the
“Retail Real Estate Market (RREM), a new MAPIC event held in Shanghai, June 11-12, 2015

 

– What is Mapic/RREM China ? MAPIC is the leading international market for retail and retail real estate professionals with 8400 professionals from 74 countries attending 2014 edition

– Why does MAPIC launch RREM Shanghai ?  The growth of disposable income in China has led to a boom in retail business and a surge in the development of world-class shopping malls throughout the country. The strong demand from Chinese customers for international brands coincides with these brands’ desire to enter the dynamic Chinese market. Therefore this is the right time to launch RREM Shanghai, an event bringing together international and regional retailers to do business with China’s shopping mall owners

– For Nathalie Depetro, Director of MAPIC at REED MIDEM  In this age of cross-channel retailing and new types of brand-consumer relationships, it seemed important to us to highlight the increasing role of mobile and digital in Chinese retailing, a key element in a brand’s development strategy. China Connect has gained valuable experience in the digital sector in China, making it an ideal partner for our new MAPIC event in China”

For more info, READ Nathalie Depetro’s interview

– For Laure de Carayon, CEO CHINA CONNECT: The improvement of mobile devices (smartphones, 3/4G), the massive adoption of mobile services (over 560 million users of mobile Internet in China) and the disruption of retailing due to accelerating e-commerce, are all affecting conversations, entertainment consumption, and other practices of over 700 million E&M shoppers. MAPIC is arriving in the Chinese market just as the retail industry is undergoing a major shift. I am delighted to contribute and facilitate this by bringing together a number of players and pioneers of this business revolution for round table discussions” 

 

SPEAKERS OF CHINA CONNECT SESSION

Alexandre MISSERI

Senior Vice President, Retail and Commerce

RAZORFISH

Tony ZHU

Head of Retail Business Development

GRAND VISION China

Bryce WITHWAM

Managing Director

WUNDERMAN SHANGHAI

Andrea MANTOVANI

Head of Digital & Ecommerce China

MOLESKINE

Arre SHAO

CEO

SUGARLADY.COM

Michael C.ENOCH

General Manager

MERCEDES-BENZ ARENA (AEG-OPG China)

Wednesday Ji

Chief Strategy Officer

CANAD Advertising&Communications

Sam FLEMMING

Founder and CEO

KANTAR MEDIA CIC

AGENDA

Access RREM 2 Day Agenda

07H
11H
10H
10H10

-Alexandre Misseri, Senior Vice President, Retail and Commerce, RAZORFISH
-Tony Zhu, Head of Retail Business Development, GRANDVISION China

China Connect Exclusivity: Razorfish and N°1 Eyewear retailer GrandVision will present for the first time, a truly omnichannel experience first developed in China, to be deployed next in GrandVision 5 000+ stores across 40+ countries

An omnichannel experience, bundling GrandVision eCommerce website with its inventory and customer management systems, its in-store interactive experience and every sales associate POS system. The result: a platform that takes into account the entire customer journey and tracks each interaction the customer has with the brand.

10H40

Bryce Withwam, Managing Director, WUNDERMAN Shanghai

As their business moves online, how can brands still keep their retailer stores hummi, pacifying their wholesaler networks, while at the same time keeping consumers excited in their brands?

11H10
11H30

Sam Flemming, Founder and CEO KANTAR MEDIA CIC

How tracking product reviews and availabilities across e-commerce platforms, promotion and pricing, and brand reputation, deliver in depth insights to strengthen your global strategy

12H

– Wednesday Ji, Chief Strategy Officer, CANAD Advertising&Com
– Michael Craig Enoch, General Manager, MERCEDES-BENZ ARENA (AEG-OPG China)
– Andrea Mantovani, Head of Digital & Ecommerce China, MOLESKINE
– Arre Shao, CEO, SUGARLADY.com

12H50

You are all invited !

15053

LOCATION

Address:
InterContinental Shanghai Puxi
No.500 Hengfeng Road, Zhabei District, Shanghai 200070, China

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