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China Connect 2015

THE EUROPEAN CONFERENCE ON MARKETING, DIGITAL & MOBILE IN CHINA

“In two days you catch up with all you need to know about the most advanced digital strategies in China, exposed by top professionals coming from there and sharing their expertise with passion” Jean Noël KAPFERER , Co-Author of “The Luxury Strategy”

    WHAT IS CHINA CONNECT

    China Connect is the largest European gathering of experts on Chinese consumer trends, marketing, digital and mobile. This unique event is reaching out to an audience of top level European marketing and digital decision makers from luxury, cosmetics, fashion, retail, FMCG, Food & Beverages, automotive, services, communication, media and the international press focusing on the Chinese market.

     WHY SHOULD YOU COME

    Meet the most influential Chinese Internet players, China based marketers and innovative brands from China, and access the highest level insights to engage and sell to China’s increasingly savvy and discerning consumers:

    • Develop your expertise on China’s unique and ever-changing digital scene,
    • Connect with some of the most sought-after professionals in China,
    • Explore new business opportunities with leading Chinese tech / digital / mobile and marketing / communication / media players.

     

    THEY SPOKE AT CHINA CONNECT 2015

    Chris GUO

    Vice President

    YIHAODIAN (China)

    Davide VASSENA

    Vice President of Product & Marketing

    VERTU (UK)

    Mindy SUN

    Senior Consulting Director

    Sina Weibo (China)

    René AUBERTIN

    CEO Europe and Vice President

    HAIER

    Andrea PANCONESI

    Founder & CEO

    LUISAVIAROMA.COM (IT)

    Bernard LUKEY

    General Manager

    YANDEX EUROPE AG (CH)

    Oded ISRAELI

    VP Marketing

    VISUALEAD (Israël)

    Pierre ABADIE LACOURTOISIE

    Regional Director, Digital Marketing & Ecommerce APAC

    ESTEE LAUDER (HK)

    Arnaud RIBAULT

    Vice President Global Sales & Marketing

    DS (FR)

    Guillaume DE SEYNES

    Managing Director

    HERMES INTERNATIONAL (FR)

    Alexandre de SAINTE MARIE

    e-Multicultural Consulting Director

    DATAWORDS

    Antoine PEIGNER

    Head of E-Commerce Hub APAC

    AIR FRANCE-KLM (HK)

    Sam PICCIONE III

    Senior Vice President, AEG Global Partnerships, Europe and China

    AEG (UK)

    Raphaël DE PERLINGHI

    General Manager, Consumer Division

    LENOVO (FR)

    AGENDA

    “Beyond Top Tiers. Mobile Forward: Reaching the New Chinese Consumers”

    In 20 years of internet in China, 2014 has been a key inflection point. The mobile business and information, content and services consumption are transforming the broad economy, and lower tiers are becoming the battlefield to conquer new customers. We’ll decipher this fast evolving landscape and what’s at stake for marketers, through the lenses of Social media, E & Mobile commerce and O2O, Online video, Gaming, Entertainment, Travels, Luxury and Tech trends

    10H
    11H10
    07H
    08H
    08H45
    09H

    Linda TAN, Strategic Insights Director ZENITHOPTIMEDIA (UK)

    Q&A: Eric BRIONES, Strategic Planning Director PUBLICIS ET NOUS

    09H35

    Kyu C.LEE, CEO KINO33ENTERTAINMENT (Korea),
    Sam PICCIONE III, Senior VP, AEG Global Partnerships, Europe & China (UK)
    Thomas MEYER, Co-Founder MOBILE NOW GROUP (China)

    Moderation: Laure de CARAYON, Founder of China Connect

    10H30
    11H30

    Angela HUANG, APAC Director, KANTAR-CIC (China)

    Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

    12H

    Mindy SUN, Senior Consulting Director, WEIBO (China)

    Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

    12H
    02H

    Dr Gang LU, Founder and CEO TECHNODE (China), and Official Partner of TechCrunch China

    Q&A: Rebecca FANNIN, Author & Founder SILICON DRAGON (US)

    02H30

    Chris GUO, Vice President YIHAODIAN (China)

    Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

    03H15

    A Guide to SEO Optimization and Channel Management in China

    Josh GARDNER, CEO KUNG FU DATA (China)

    Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

    03H45

    Tiziana TINI, Web Marketing Coordinator Greater China & ASEAN LUISAVIAROMA.COM (Italy)

    Q&A: Bruno JOLY, Deputy Editor In-Chief FASHIONMAG.COM

    04H15
    04H45

    Bernard LUKEY, General Manager YANDEX EUROPE AG (Switzerland)

    Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

    05H15

    Arnaud RIBAULT, VP Global Sales and Marketing DS

    Moderation: Laure de CARAYON, Founder of China Connect

    05H45

    Pierre ABADIE LACOURTOISIE, Regional Director of Digital and Online, ESTEE LAUDER APAC

    Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

    06H30
    06H45
    07H
    08H
    08H40
    08H45

    Guillaume de SEYNES, Managing Director HERMES INTERNATIONAL
    Davide VASSENA VP of Product & Marketing at VERTU (UK)
    Andrea PANCONESI, Founder & CEO LUISAVIAROMA (IT)
    Erwan RAMBOURG, Author “The Bling Dynasty” (HK)
    Arnaud RIBAULT, VP Global Sales & Marketing DS
    Christope CAÏS, Co-CEO ALBATROSS (UAE)

    Moderation: Astrid WENDLANDT, Luxury correspondent REUTERS

    10H15

    Thomas MEYER, Co-Founder MOBILE NOW GROUP (China)

    Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

    11H05

    Alexandre CRAZOVER, CEO, DATAWORDS

    11H15

    Panel:

    Eileen LE MUET, VP International Figaromedias FIGAROCHIC.CN
    Alexandre de SAINTE MARIE, e-Multicultural Consulting Director DATAWORDS
    Antoine PEIGNER, Head of E-Commerce Hub APAC AIR FRANCE-KLM (HK)
    Emmanuel TISSEYRE, VP Business Development EMEA & LATAM – DFS Group (LVMH)

    Moderation: Caroline PAUL, General Manager Talents Travel

    12H15

    Oded ISRAELI, VP Marketing VISUALEAD (Israël)

    Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

    12H45
    02H15

    Miryana JOKSOVIC, VP Global Brand Growth Strategy, YuMe (China)

    Moderation: Stéphane HAUSER, Managing Director, IAB FRANCE (FR)

    02H35

    Sven ROSSBACH, Director TUBEMOGUL (China)

    02H55

     

    René AUBERTIN, CEO Europe and Vice President HAIER
    Raphael de PERLINGHI, General Manager Consumer Business LENOVO (FR)
    Jean-Yves FABRE-DARCOURT, General Manager Sales Europe TCL Multimedia
    Juergen BOYNY, Global Director Consumer Electronics GFK (Germany)
    Rogier BIKKER, Co-Founder BRANDNEWCHINA.NET (China)
    Olivier EZRATTY, Digital Media Strategy Expert OEZRATTY.NET (FR)
    Dr Gang LU, CEO TECHNODE (China),

    More speakers To Be Announced

    Moderation: Marion MOREAU, Editor In Chief FRENCHWEB.FR

    04H30
    8895

    CONFERENCE SPONSORS

    LinkfluenceQihoo 360 International Advertising UnitChina CacheSPLIO

    MEDIA PARTNERS

    The New York TimesBeijing ReviewFrenchweb.frSiècle DigitalL’ADN

    LOCATION

    From: 8.15 AM to 9.30PM (Thursday 6) – 8.15 AM to 4PM (Friday 7)
    Where: Maison de la Chimie – 28, rue Saint Dominique, 75 007 Paris
    Metro: Assemblée Nationale (line 8), Solférino (line 12), Invalides (line 13)
    RER: Line C Invalides
    Buses: Lines 63, 69, 83, 93, 94
    Parking: Invalides, 23, rue de Constantine (Les Invalides)
    From/To : Charles de Gaulle Airport/The venue (Maison de la Chimie)
    Estimated time : 40 minutes
    Estimated taxi’s cost: 70-85€

    AS SEEN IN

    Emarketer CB News Beijing Review Frenchweb.fr FashionMag.com Technode Petitweb Les Echos Europe 1 Le Point L’Usine Digitale Ecommercemag.fr Digital Business News OffreMedia
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