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THE EUROPEAN CONFERENCE ON MARKETING, DIGITAL & MOBILE IN CHINA

“In two days you catch up with all you need to know about the most advanced digital strategies in China, exposed by top professionals coming from there and sharing their expertise with passion” Jean Noël KAPFERER , Co-Author of “The Luxury Strategy”

WHAT IS CHINA CONNECT

China Connect is the largest European gathering of experts on Chinese consumer trends, marketing, digital and mobile. This unique event is reaching out to an audience of top level European marketing and digital decision makers from luxury, cosmetics, fashion, retail, FMCG, Food & Beverages, automotive, services, communication, media and the international press focusing on the Chinese market.

 WHY SHOULD YOU COME

Meet the most influential Chinese Internet players, China based marketers and innovative brands from China, and access the highest level insights to engage and sell to China’s increasingly savvy and discerning consumers:

  • Develop your expertise on China’s unique and ever-changing digital scene,
  • Connect with some of the most sought-after professionals in China,
  • Explore new business opportunities with leading Chinese tech / digital / mobile and marketing / communication / media players.

 

SPEAKERS

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Chris GUO

Vice President

YIHAODIAN (China)

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Davide VASSENA

Vice President of Product & Marketing

VERTU (UK)

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Mindy SUN

Senior Consulting Director

Sina Weibo (China)

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Emmanuel TISSEYRE

VP Business Development EMEA & LATAM

DFS Group (LVMH)

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René AUBERTIN

CEO Europe and Vice President

HAIER

Andrea_Panconesi 184x220

Andrea PANCONESI

Founder & CEO

LUISAVIAROMA.COM (IT)

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Bernard LUKEY

General Manager

YANDEX EUROPE AG (CH)

OdedIsraeli

Oded ISRAELI

VP Marketing

VISUALEAD (Israël)

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Pierre ABADIE LACOURTOISIE

Regional Director, Digital Marketing & Ecommerce APAC

ESTEE LAUDER (HK)

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Arnaud RIBAULT

Vice President Global Sales & Marketing

DS (FR)

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Guillaume DE SEYNES

Managing Director

HERMES INTERNATIONAL (FR)

AlexandredeSainteMarie

Alexandre de SAINTE MARIE

e-Multicultural Consulting Director

DATAWORDS

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Antoine PEIGNER

Head of E-Commerce Hub APAC

AIR FRANCE-KLM (HK)

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Sam PICCIONE III

Senior Vice President, AEG Global Partnerships, Europe and China

AEG (UK)

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Raphaël DE PERLINGHI

General Manager, Consumer Division

LENOVO (FR)

AGENDA

“Beyond Top Tiers. Mobile Forward: Reaching the New Chinese Consumers”

In 20 years of internet in China, 2014 has been a key inflection point. The mobile business and information, content and services consumption are transforming the broad economy, and lower tiers are becoming the battlefield to conquer new customers. We’ll decipher this fast evolving landscape and what’s at stake for marketers, through the lenses of Social media, E & Mobile commerce and O2O, Online video, Gaming, Entertainment, Travels, Luxury and Tech trends

Please click on the titles of keynotes and panels to access more details. Download each day’s Agenda in PDF :
Thursday 5 March            Friday 6 March

 

07H
08H
08H45
09H

Linda TAN, Strategic Insights Director ZENITHOPTIMEDIA (UK)

Q&A: Eric BRIONES, Strategic Planning Director PUBLICIS ET NOUS

09H35

Kyu C.LEE, CEO KINO33ENTERTAINMENT (Korea),
Sam PICCIONE III, Senior VP, AEG Global Partnerships, Europe & China (UK)
Thomas MEYER, Co-Founder MOBILE NOW GROUP (China)

Moderation: Laure de CARAYON, Founder of China Connect

10H30
11H
11H30

Angela HUANG, APAC Director, KANTAR-CIC (China)

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

12H

Mindy SUN, Senior Consulting Director, WEIBO (China)

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

12H
02H

Dr Gang LU, Founder and CEO TECHNODE (China), and Official Partner of TechCrunch China

Q&A: Rebecca FANNIN, Author & Founder SILICON DRAGON (US)

02H30

Chris GUO, Vice President YIHAODIAN (China)

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

03H15

A Guide to SEO Optimization and Channel Management in China

Josh GARDNER, CEO KUNG FU DATA (China)

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

03H45

Tiziana TINI, Web Marketing Coordinator Greater China & ASEAN LUISAVIAROMA.COM (Italy)

Q&A: Bruno JOLY, Deputy Editor In-Chief FASHIONMAG.COM

04H15
04H45

Bernard LUKEY, General Manager YANDEX EUROPE AG (Switzerland)

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

05H15

Arnaud RIBAULT, VP Global Sales and Marketing DS

Moderation: Laure de CARAYON, Founder of China Connect

05H45

Pierre ABADIE LACOURTOISIE, Regional Director of Digital and Online, ESTEE LAUDER APAC

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

06H30
06H45
07H
08H
08H40
08H45

Guillaume de SEYNES, Managing Director HERMES INTERNATIONAL
Davide VASSENA VP of Product & Marketing at VERTU (UK)
Andrea PANCONESI, Founder & CEO LUISAVIAROMA (IT)
Erwan RAMBOURG, Author “The Bling Dynasty” (HK)
Arnaud RIBAULT, VP Global Sales & Marketing DS
Christope CAÏS, Co-CEO ALBATROSS (UAE)

Moderation: Astrid WENDLANDT, Luxury correspondent REUTERS

10H15

Thomas MEYER, Co-Founder MOBILE NOW GROUP (China)

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

10H35
11H05

Alexandre CRAZOVER, CEO, DATAWORDS

11H15

Panel:

Eileen LE MUET, VP International Figaromedias FIGAROCHIC.CN
Alexandre de SAINTE MARIE, e-Multicultural Consulting Director DATAWORDS
Antoine PEIGNER, Head of E-Commerce Hub APAC AIR FRANCE-KLM (HK)
Emmanuel TISSEYRE, VP Business Development EMEA & LATAM – DFS Group (LVMH)

Moderation: Caroline PAUL, General Manager Talents Travel

12H15

Oded ISRAELI, VP Marketing VISUALEAD (Israël)

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

12H45
02H15

Miryana JOKSOVIC, VP Global Brand Growth Strategy, YuMe (China)

Moderation: Stéphane HAUSER, Managing Director, IAB FRANCE (FR)

02H35

Sven ROSSBACH, Director TUBEMOGUL (China)

02H55

 

René AUBERTIN, CEO Europe and Vice President HAIER
Raphael de PERLINGHI, General Manager Consumer Business LENOVO (FR)
Jean-Yves FABRE-DARCOURT, General Manager Sales Europe TCL Multimedia
Juergen BOYNY, Global Director Consumer Electronics GFK (Germany)
Rogier BIKKER, Co-Founder BRANDNEWCHINA.NET (China)
Olivier EZRATTY, Digital Media Strategy Expert OEZRATTY.NET (FR)
Dr Gang LU, CEO TECHNODE (China),

More speakers To Be Announced

Moderation: Marion MOREAU, Editor In Chief FRENCHWEB.FR

04H30

CONFERENCE SPONSORS

DatawordsYandexCDNetworks

MEDIA PARTNERS

The New York TimesBeijing ReviewFrenchweb.frFigaro ChicJingDaily

INSTITUTIONAL PARTNERS

D+D Asia Digital Marketing AssociationFrench Chamber of Commerce and Industry in ChinaIAB FranceFevadAdetem

LOCATION

From: 8.15 AM to 9.30PM (Thursday 5) – 8.15 AM to 4PM (Friday 6)
Where: Maison de la Chimie – 28, rue Saint Dominique, 75 007 Paris
Metro: Assemblée Nationale (line 8), Solférino (line 12), Invalides (line 13)
RER: Line C Invalides
Buses: Lines 63, 69, 83, 93, 94
Parking: Invalides, 23, rue de Constantine (Les Invalides)
From/To : Charles de Gaulle Airport/The venue (Maison de la Chimie)
Estimated time : 40 minutes
Estimated taxi’s cost: 70-85€

AS SEEN IN

The New York Times Frenchweb.fr JingDaily FashionMag.com Technode Petitweb L’ADN Club China Air France Les Echos Europe 1 Swissquote Le Point BFM L’Usine Digitale Canal + France Inter WGSN

BLOG

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