2 Days, 450+ professionals, 20+ nationalities, and You



    China Connect is the largest European gathering of experts on Chinese consumer trends, digital and mobile tech marketing. This unique event is reaching out to an audience of top level European marketing and digital decision makers from Luxury, Cosmetics, Fashion, Retail, FMCG, Food & Beverages, Automotive, Services, Travel Retail, Tourism, communication, media


    Meet the most influential Chinese Internet players, China based marketers and innovative brands from China, and access the highest level insights to engage and sell globally to China’s increasingly savvy, travelled, and discerning consumers:

    • Develop your expertise on China’s unique and fast-changing digital scene,
    • Connect with some of the most sought-after professionals in China and the West,
    • Explore new business opportunities with leading Chinese tech / digital / mobile and marketing / communication / media players.
    • Meet +450 professionals of 20 nationalities

    SPEAKERS 2016


    Subrina LIU

    Vice General Manager

    HERBORIST-Jahwa Grp (CN)


    Shengliang YANG

    Deputy Head, Europe

    UnionPay International (FR)


    Vivian LI




    Zhengrong TANG

    Co-Founder & CTO

    TUNIU (CN)


    Alex MECL

    Strategic Global Advisor

    WeChat (USA)



    2016 Theme: “Get Mobile”

    • Digital media spend in China is expected to maintain a rapid rise of +28.5% in 2015, fuelled by the upsurge in mobile spend which is forecast to see the highest growth of +56% in 2015 (and +44% in 2016) across all media. The opportunities to re-target consumers closer to purchase activity is a big driver. Mobile Commerce is predicted to surpass PC commerce in 2016, and O2O is rising
    • Brands and Organisations must convey their DNA through compelling storytelling, and need leading edge capabilities to partner with digital platforms in social media, mobile marketing, mobile commerce and payments to reach the Chinese at home, and traveling abroad
    • The much anticipated mobile revolution is happening now, but it’s nothing revolutionary in China, a country of almost 1Billion mobile web users called “The Smartphone Nation”. China’s mobile culture has leapfrogged what we in the West do with our phones. Speed, Agility, Agressiveness are China’s strengths in achieving goals: learn from China!

    We Are Not Teaching Them. They Are Teaching Us. It’s Time To Get You Business (on) Mobile 



    Meet the most influential digital players and innovative brands from China, and access the highest-level insights to engage and sell to China’s increasingly savvy and discerning consumers.

    • Develop your expertise on China’s unique and ever-changing digital scene
    • Connect with the most sought-after marketers in China
    • Explore new business opportunities with leading Chinese digital/mobile and marketing/communication/media players
    • Get fresh focus, strategic insights and learnings, strong sharing and connections. Be inspired. Make your brand win in China’s “once in a lifetime growth decade”

    The China Connect pass will give you access to all exhibition zones, conferences and matchmaking events to help carry out business.

    Exhibit at China Connect

    You can generate far more leads by working from your own stand, while dealing more effectively and comfortably with your existing clients and prospects

    image booth 3


    Become a partner of China Connect

    to position your company as a digital marketing leader. China Connect  presents many opportunities for effective, customized corporate sponsorship.

    • Conference
    • Workshops
    • Exhibition Booth
    • Networking Events (Breakfasts, Coffee Breaks, Pre-opening cocktail with Speakers, China Connect Opening Cocktail)
    • Ecommerce Training Sessions in Europe




    The New York TimesBeijing


    In the very heart of Paris, on the left bank, in between Saint Germain des Prés and the Champs Elysées

    From: 8.15 AM to 9.30PM (Wednesday 6) – 8.15 AM to 5PM (Thursday 7)
    Where: Maison de la Chimie – 28, rue Saint Dominique, 75 007 Paris
    Metro: Assemblée Nationale (line 8), Solférino (line 12), Invalides (line 13)
    RER: Line C Invalides
    Buses: Lines 63, 69, 83, 93, 94
    Parking: Invalides, 23, rue de Constantine (Les Invalides)
    From/To : Charles de Gaulle Airport to the venue (Maison de la Chimie)
    Estimated time : 40 minutes
    Estimated taxi’s cost: 70-85€


    Emarketer CB News The New York Times Beijing Review JingDaily Influencia Technode Petitweb L’ADN Club China Air France Les Echos Europe 1 Le Point L’Usine Digitale


    UPDATESRead more

    5 Things You Should Know About the Chinese Shopper
    October 30, 2015 Chinese shoppers’ tastes, behaviours and usages are under scrutiny, and will be e...Read More
    Healthcare and Education Mobile Services Develop in Full Force
    May 7, 2015         Bruno Bensaid, Co-Founder of Shanghaivest Ltd China Connect:...Read More
    The Future is Going to be Bright for the Super Sports Car Business in China
    May 7, 2015         Francesco Scardaoni, Head of Lamborghini China   China ...Read More
    Mobile is the Single Largest and Personal Mass Media in China
    May 7th, 2015       Adil Zaim, CEO of Carat China   Carat China, it’s 860 ...Read More
    Will Mobile Apps, Like Rice Bowls, be “Made in China” in the future ? 7 Take-aways of GMIC 2015
    May, 4th 2015 « Over 1B people are using mobile in China. There are +/- 600M mobile internet users....Read More

    PRESS REVIEWRead more

    5 tendances qui sont en train de révolutionner la vie des Chinois
    12 Mai, 2015 – Dans les halls de GMIC (Global Mobile Internet Conference), à Pékin fin avril, les applications mobiles fleurissaient partout, offrant moult services, de celui de garde du corps aux massages (testés et approuvés) Lire l’article en cliquant  ...Read More
    Agences Médias et Pratiques des Annonceurs en Chine
    May 11, 2015 Rencontre Avec Adil Zaim, CEO De Carat Chine, par Laure De Carayon, CEO de China Connect. Une rencontre dans les nouveaux locaux de l’agence au cœur du quartier de Xintiandi à Shanghai, pour un point sur le marché média chinois et le business de l’agence. Carat Chine c’est 860...Read More
    Interview du Mois: Laure de Carayon
    4 Juin 2015 – Les rares Occidentaux à faire le déplacement à Pékin sont évidemment visibles de loin, l’air affairé, casque de traduction vissé sur les oreilles et testant la solidité de leur VPN pour accéder à Google ou Twitter. Laure de Carayon, fondatrice de China Connect, é...Read More
    WeChat, pillier de l’omnicanal en Chine
    8 Juillet 2015- Pour Laure de Carayon, fondatrice et PDG de China Connect en charge des conférences digitales de “Retail real estate market Shanghai”, WeChat est LE nouveau pillier de l’omnicanal en Chine. Les sociétés entreprises de retail qui veulent se lancer dans le pays p...Read More
    Tendances shopping vues de Chine
    17 Juillet 2015- Entre e-commerce, achats omni-canaux, et passages traditionnels en magasins, tour d’horizon des habitudes chinoises d’achats. Tribune de Laure de Carayon, fondatrice et CEO de China Connect, Lire la suite de l’article...Read More
    La Chine pionnière des stratégies omnicanales
    2 Juillet 2015- Laure de Carayon était en charge des contenu digitaux lors de la première édition de RREM (Retail Real Estate Market) à Shanghai. Elle revient pour Frenchweb sur cet événement. Lire l’article...Read More
    Les Tribulations d’un Chinois En Chine
    OCTOBRE 2015 Read the article 1/2 –  Les Tribulations d’un Chinois En Chine P1-2 INFLUENCIA 2/2 – Les Tribulations d’un Chinois En Chine P3-4 INFLUENCIA    ...Read More
    Chine: Les 5 Tendances à Suivre de Près
    May 11, 2015 Qui ? Laure de Carayon, organisatrice de China Connect, de retour de GMIC 2015 (Global Mobile Internet Conférence), qui réunissait 30 000 personnes à Beijing du 28 au 30 avril. Quoi ? Le point sur les tendances à suivre du web, de la tech et de l’entrepreneuriat chinois. Comme...Read More
    le Mobile Shopper Est Chinois
    April 10, 2015 La Chine est la premier marché de la mobilité, WeChat fait figure de précurseur en termes de M-commerce et ce, malgré la 2G… Lire la suite de l’article: Le Mobile Shopper est chinois...Read More
    Marketing in China : Interview Laure de Carayon
    April 3, 2015 eMarketer: What was the biggest takeaway from the 2015 China Connect event ? Laure de Carayon: China is now mobile-first. 2014 was a pivotal year… To read the full article    ...Read More



    2015 Videos


    PR Newswire