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China Connect is Content Curator of

RREM Shanghai, June 11-12, 2015

BOOST YOUR ECOMMERCE STRATEGY IN CHINA

Training: September 2015, Paris TBA

WATCH 20+ VIDEOS OF CHINA CONNECT 2015

CHINA CONNECT 2016, April 6-7

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THE EUROPEAN CONFERENCE ON MARKETING, DIGITAL & MOBILE IN CHINA

In two days you catch up with all you need to know about the most advanced digital strategies in China, exposed by top professionals coming from there and sharing their expertise with passion” Jean Noël KAPFERER , Co-Author of “The Luxury Strategy”

    MAPIC and China Connect partner for the organisation of conference sessions on digital at the
    “Retail Real Estate Market (RREM), a new MAPIC event held in Shanghai June 11-12, 2015

     

    – What is Mapic/RREM China ? MAPIC is the leading international market for retail and retail real estate professionals with 8400 professionals from 74 countries attending 2014 edition

    – Why does MAPIC launch RREM Shanghai ? Why The growth of disposable income in China has led to a boom in retail business and a surge in the development of world-class shopping malls throughout the country. The strong demand from Chinese customers for international brands coincides with these brands’ desire to enter the dynamic Chinese market. Therefore this is the right time to launch RREM Shanghai, an event bringing together international and regional retailers to do business with China’s shopping mall owners

    – For Nathalie Depetro, Director of MAPIC at REED MIDEM  In this age of cross-channel retailing and new types of brand-consumer relationships, it seemed important to us to highlight the increasing role of mobile and digital in Chinese retailing, a key element in a brand’s development strategy. China Connect has gained valuable experience in the digital sector in China, making it an ideal partner for our new MAPIC event in China”

    For more info, READ Nathalie Depetro’s interview

    – For Laure de Carayon, CEO CHINA CONNECT: The improvement of mobile devices (smartphones, 3/4G), the massive adoption of mobile services (over 560 million users of mobile Internet in China) and the disruption of retailing due to accelerating e-commerce, are all affecting conversations, entertainment consumption, and other practices of over 700 million E&M shoppers. MAPIC is arriving in the Chinese market just as the retail industry is undergoing a major shift. I am delighted to contribute and facilitate this by bringing together a number of players and pioneers of this business revolution for round table discussions” 

    SPEAKERS

    alexmisseri

    Alexandre MISSERI

    Senior Vice President, Retail and Commerce

    RAZORFISH

    bryce

    Bryce WITHWAM

    Managing Director

    WUNDERMAN SHANGHAI

    JILY

    Johan ILY

    DS Marketing Director

    CAPSA CO. LTD

    Andrea_Mantovani

    Andrea MANTOVANI

    Head of Digital & Ecommerce China

    MOLESKINE

    Michael_C.Enoch 184x220

    Michael C.ENOCH

    General Manager

    MERCEDES-BENZ ARENA (AEG-OPG China)

    AGENDA

    Access RREM 2 Day Agenda

    07H
    11H
    10H30

    Alexandre Misseri, Senior Vice President, Retail and Commerce, RAZORFISH
    + 1 Speaker To Be Announced, GRANDVISION

    A true omnichannel experience, bundling GrandVision eCommerce website with its inventory and customer management systems, its in-store interactive experience and every sales associate POS system. The result: a platform that takes into account the entire customer journey and tracks each interaction the customer has with the brand. Eyewear retailer GrandVision, will now be rolling out its learnings with Razorfish in China to its 5000+ stores worldwide

    11H30

    Bryce Withwam, Managing Director, WUNDERMAN Shanghai

    As their business moves online, how can brands still keep their retailer stores hummi, pacifying their wholesaler networks, while at the same time keeping consumers excited in their brands? The answer is driving repeat customers through loyalty programs

    12H

    Johan Ily, DS Marketing Director – CAPSA CO, LTD
    Michael Craig Enoch, General Manager, MERCEDES-BENZ ARENA (AEG-OPG China)
    Andrea Mantovani, Head of Digital & Ecommerce China, MOLESKINE

    LOCATION

    Address:
    InterContinental Shanghai Puxi
    No.500 Hengfeng Road, Zhabei District, Shanghai 200070, China

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