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THE EUROPEAN CONFERENCE ON MARKETING, DIGITAL & MOBILE IN CHINA

“In two days you catch up with all you need to know about the most advanced digital strategies in China, exposed by top professionals coming from there and sharing their expertise with passion” Jean Noël KAPFERER , Co-Author of “The Luxury Strategy”

WATCH 20+ VIDEOS OF CHINA CONNECT 2015

SELLING FASHION ONLINE IN CHINA

June 4, 2015 Morning: Training

June 5, 2015 Morning: One2One Meeting

SELLING COSMETICS ONLINE IN CHINA

June 4, 2015 Afternoon: Training

June 5, 2015 Morning: One2One Meeting

China Connect is Content Curator of

RREM Shanghai, June 11-12, 2015

    GENERAL ECOMMERCE CONTEXT

    • With more than 650+ million Internet users and an eCommerce turnover which exceeded $310 billion, China has emerged as the world’s largest eCommerce market with its own specificities, including local players dominating the landscape without being present (as such) in the rest of the world.
    • Understanding the eCommerce market is the first step to a successful implementation in China. Who are the players? Which are Chinese Internet users behaviours when shopping online? Why digital strategies are necessarily different in China vs the rest of the world? What are the budgets to forecast to develop your eCommerce business in China? How to manage eCommerce transactions locally?

    SESSION OBJECTIVES

    Give you the keys to :

    • Understand and better grasp China’s Fashion/Cosmetics eCommerce market, players, stakes, opportunities, and costs,
    • Master the various practical and economic aspects of Fashion/Cosmetics eCommerce through concrete examples and case studies,
    • Identify, implement, activate your Fashion/Cosmetics e-commerce strategy

    Who Should Attend?

    Marketing, Export, E-business, Mobile, Product Directors

    TRAINING SPEAKERS

    Cyril Drouin

    Cyril Drouin

    Founder & CEO

    BYSOFTCHINA

    Laure

    Laure De Carayon

    Founder & CEO

    CHINA CONNECT

    AGENDA

    • +470 Million online, and +330 Million Mobile Chinese Shoppers: that’s pretty much the massive opportunity as well as the huge challenge, given the complexity of marketing and logistics in such a huge and diverse country
    • According to McKinsey, 6 of the Top 10 fastest growing Fashion cities on mid-market apparel, are Chinese. And online stores in China account for 25% of the whole cosmetics market for HKTDC Research

    June 4, in Paris, we’ll help you Sell Fashion and Cosmetics Online in China

    08H
    08H30

    By Laure de Carayon, Founder & CEO, CHINA CONNECT

    09H

    Cyril Drouin, Founder & CEO, BYSOFT CHINA

    02H

    By Laure de Carayon, Founder & CEO, CHINA CONNECT

    02H30

    Cyril Drouin, Founder & CEO, BYSOFT CHINA

    08H
    08H30

    Cyril Drouin, Founder & CEO, BYSOFT CHINA

    TRAINING PARTNERS

    Bysoft TestBW Confidential

    LOCATION

    Espace Hamelin, 17, rue de l’Amiral Hamelin, 75 116 Paris

    Metros: Iéna, Boissière

    BLOG

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