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THE EUROPEAN CONFERENCE ON MARKETING, DIGITAL & MOBILE IN CHINA

A must-have in any diary for top level strategic discussions in regards to e- and m-commerce success in China” – Gautam RISHI, Director EMEA, CDNetworks

 

WHAT IS CHINA CONNECT

China Connect is the largest gathering of experts on Chinese consumer trends, marketing, digital and mobile. This unique event is reaching out to an audience of top level European marketing and digital decision makers from luxury, cosmetics, fashion, retail, FMCG, Food & Beverages, automotive, services, communication, media and the international press focusing on the Chinese market.

 WHY SHOULD YOU COME

Meet the most influential Chinese Internet players, China based marketers and innovative brands from China, and access the highest level insights to engage and sell to China’s increasingly savvy and discerning consumers:

  • Develop your expertise on China’s unique and ever-changing digital scene,
  • Connect with some of the most sought-after professionals in China,
  • Explore new business opportunities with leading Chinese tech / digital / mobile and marketing / communication / media players.

 

SPEAKERS

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Kaiser KUO

Director of International Communications

BAIDU (China)

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Michael C.ENOCH

General Manager

MERCEDES-BENZ ARENA (China)

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Michael CHEN

Vice President

IQIYI (China)

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Arnaud RIBAULT

Vice President Global Sales & Marketing

DS (Citroën)

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Andrea PANCONESI

Founder & CEO

LUISAVIAROMA.COM (Italy)

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Josh GARDNER

Co-Founder & CEO

KUNG FU DATA (China)

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Kyu C. LEE

CEO & Producer

KINO33 Entertainment (Korea)

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Tiziana TINI

Web Marketing Coordinator Greater China & ASEAN

LUISAVIAROMA.COM (Italy)

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Dr. Gang LU

Founder & Ceo

TECHNODE (China) Official partner of TechCrunch

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Bernard LUKEY

General Manager

YANDEX EUROPE AG

AntoinePeigner1

Antoine PEIGNER

Head of E-Commerce Hub APAC

AIR FRANCE-KLM (HK)

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Bruno JOLY

Deputy Editor-In-Chief

FASHIONMAG.COM

roger_bikker

Rogier BIKKER

Co-Founder

BRAND NEW CHINA (China, Holland)

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Alexandre CRAZOVER

Co-Founder, Managing Director

DATAWORDS (France)

EileenLeMuet

Eileen LE MUET

VP International

FIGARO MEDIAS/ Sixiang Bali

AGENDA

5th EDITION – 2015 THEME

“Beyond Top Tiers. Mobile Forward: Reaching the New Chinese Consumers”

In 20 years of internet in China, 2014 was a key inflection point. The mobile business and information consumption are transforming the broad economy, and lower tiers are becoming The  battlefield to conquer new customers. We’ll decipher this fast evolving landscape and what at stakes for marketers, through the lenses of  (Social) E & Mobile commerce and O2O, Online video, Gaming and Entertainment, Travels, and Luxury

  • The pace of growth of Mobile internet makes the mobile economy more sophisticated as sectors in mobile gaming, videos streaming and internet movies are making big leaps (3G & 4G, smartphones equipment). Competition is fierce in mobile search, E-commerce is going mobile, and rural (Mobile shopping transactions should represent 50% of the total online shopping transaction in 2015, and grow at 95% in 2015, 55,8% in 2016). We’ll see how brands need to accelerate their online & mobile content and shopping services. Increased integration with offline industries makes the digital economy more sophisticated, highlighting “the power of local” and service/convenience as mandatory. We’ll show what brands can expect and must leverage as the O2O market (restaurant reservations, ticket pickups, other related services) is expected to grow by 20 to 50% from 2014 to the end of 2017, while O2O transactions involving traditional retailers and mobile payments are expected to grow by 600%
  • The new paradigm in Luxury: how Western brands embrace China’s evolving consumer’s tastes, luxury perception, purchasing power, in and outside China, and what it means to keep today’s, and recruit future, Chinese customers, on and offline
  • We’ll dig into China’s entertainment (Online video, Gaming, Music) business to better understand what the Chinese Millenials want, how they behave, their evolving leisure oriented lifestyle, and social connection usages
  • Creativity, innovation, talents aquisition…more Chinese brands are/aim at going global, we’ll see what it means for Western brands

 

PARTICIPATE

Meet the most influential digital players and innovative brands from China, and access the highest-level insights to engage and sell to China’s increasingly savvy and discerning consumers.

  • Develop your expertise on China’s unique and ever-changing digital scene
  • Connect with the most sought-after marketers in China
  • Explore new business opportunities with leading Chinese digital/mobile and marketing/communication/media players
  • Get fresh focus, strategic insights and learnings, strong sharing and connections. Be inspired. Make your brand win in China’s “once in a lifetime growth decade”

The China Connect pass will give you access to all exhibition zones, conferences and matchmaking events to help carry out business.

Exhibit at China Connect

You can generate far more leads by working from your own stand, while dealing more effectively and comfortably with your existing clients and prospects

image booth 3

 

Become a partner of China Connect

to position your company as a digital marketing leader. China Connect  presents many opportunities for effective, customized corporate sponsorship.

  • Conference
  • Workshops
  • Exhibition Booth
  • Networking Events (Breakfasts, Coffee Breaks, Pre-opening cocktail with Speakers, China Connect  Opening Cocktail)
  • Ecommerce Training Sessions in Europe

CONFERENCE SPONSORS

DatawordsYandexCIC KANTAR MEDIACDNetworksContentSquare

PARTNERS

Figaro MediasIAB UKICCOAdetemIAB FranceFevadUDA Union Des AnnonceursD+D Asia Digital Marketing AssociationFrench Chamber of Commerce and Industry in ChinaUBI FRANCE French Tech Tour China

LOCATION

From: 8.15 AM to 9.30PM (Thursday 5) – 8.15 AM to 4PM (Friday 6)
Where: Maison de la Chimie – 28, rue Saint Dominique, 75 007 Paris
Metro: Assemblée Nationale (line 8), Solférino (line 12), Invalides (line 13)
RER: Line C Invalides
Buses: Lines 63, 69, 83, 93, 94
Parking: Invalides, 23, rue de Constantine (Les Invalides)
From/To : Charles de Gaulle Airport/The venue (Maison de la Chimie)
Estimated time : 40 minutes
Estimated taxi’s cost: 70-85€

AS SEEN IN

FashionMag.com The New York Times Frenchweb.fr JingDaily Technode Petitweb L’ADN Club China Air France Les Echos Europe 1 Swissquote Le Point BFM L’Usine Digitale Canal + France Inter WGSN

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