top

top

THE EUROPEAN CONFERENCE ON MARKETING, DIGITAL & MOBILE IN CHINA

“Regardless of your industry, if China means something to your business, it is one of those events you cannot miss” – Global Digital & CRM Director, L’OREAL LUXE

WHAT IS CHINA CONNECT

China Connect is the largest gathering of experts on Chinese consumer trends, marketing, digital and mobile. This unique event is reaching out to an audience of top level European marketing and digital decision makers from luxury, cosmetics, fashion, retail, FMCG, Food & Beverages, automotive, services, communication, media and the international press focusing on the Chinese market.

 WHY SHOULD YOU COME

Meet the most influential Chinese Internet players, China based marketers and innovative brands from China, and access the highest level insights to engage and sell to China’s increasingly savvy and discerning consumers:

  • Develop your expertise on China’s unique and ever-changing digital scene,
  • Connect with some of the most sought-after professionals in China,
  • Explore new business opportunities with leading Chinese tech / digital / mobile and marketing / communication / media players.

 

SPEAKERS

Michael_Chen 184x220

Michael CHEN

Vice President

IQIYI (China)

Arnaud_Ribault 184x220

Arnaud RIBAULT

Vice President Global Sales & Marketing

DS (Citroën)

Kyu_Lee 184x220

Kyu C. LEE

CEO & Producer

KINO33 Entertainment (Korea)

Michael_C.Enoch 184x220

Michael C.ENOCH

General Manager

MERCEDES-BENZ ARENA (China)

roger_bikker

Rogier BIKKER

Co-Founder

BRAND NEW CHINA (China, Holland)

AGENDA

5th EDITION – 2015 THEME

“Beyond Top Tiers. Mobile Forward: Reaching the New Chinese Consumers”

In 20 years of internet in China, 2014 was a key inflection point. The mobile business and information consumption are transforming the broad economy, and lower tiers are becoming The  battlefield to conquer new customers. We’ll decipher this fast evolving landscape and what at stakes for marketers, through the lenses of Social Media, E & Mobile commerce/ video/ travels, O2O, and Entertainment

  • The pace of growth of Mobile internet makes the mobile economy more sophisticated as sectors in mobile gaming, videos streaming and internet movies are making big leaps (3G & 4G, smartphones equipment). Competition is fierce in mobile search, E-commerce is going mobile, and rural (Mobile shopping transactions should represent 50% of the total online shopping transaction in 2015, and grow at 95% in 2015, 55,8% in 2016). We’ll see how brands need to accelerate their online & mobile content and shopping services
  • We’ll dig into China’s entertainment business to better understand the Chinese Millenials evolving leisure oriented lifestyle, and social connection usages, and how China society is infuenced by the Kpop/K-culture which has significantly impacted businesses such as the apparel and cosmetics industries
  • In China, the O2O leaders are the biggest tech firms- Alibaba, Tencent, and Baidu. Increasing integration with offline industries makes the digital economy more sophisticated, highlighting “the power of local” and service/convenience as mandatory. We’ll show what brands can expect and must leverage as the O2O market (restaurant reservations, ticket pickups, other related services) is expected to grow by 20 to 50% from 2014 to the end of 2017, while O2O transactions involving traditional retailers and mobile payments are expected to grow by 600%
  • Creativity, innovation, talents aquisition…more Chinese brands aim at going global, we’ll see what it means for Western brands

 

Participate

Meet the most influential digital players and innovative brands from China, and access the highest-level insights to engage and sell to China’s increasingly savvy and discerning consumers.

  • Develop your expertise on China’s unique and ever-changing digital scene
  • Connect with the most sought-after marketers in China
  • Explore new business opportunities with leading Chinese digital/mobile and marketing/communication/media players
  • Get fresh focus, strategic insights and learnings, strong sharing and connections. Be inspired. Make your brand win in China’s “once in a lifetime growth decade”

The China Connect pass will give you access to all exhibition zones, conferences and matchmaking events to help carry out business.

Exhibit at China Connect

You can generate far more leads by working from your own stand, while dealing more effectively and comfortably with your existing clients and prospects

Become a partner of China Connect

to position your company as a digital marketing leader. China Connect  presents many opportunities for effective, customized corporate sponsorship.

  • Conference
  • Workshops
  • Exhibition Booth
  • Networking Events (Breakfasts, Coffee Breaks, Pre-opening cocktail with Speakers, China Connect  Opening Cocktail)
  • Ecommerce Training Sessions in Europe

CONFERENCE SPONSORS

DatawordsCIC KANTAR MEDIAEpsilonCDNetworksContentSquare

PARTNERS

Figaro MediasIAB UKICCOAdetemIAB FranceFevadUDA Union Des AnnonceursD+D Asia Digital Marketing AssociationFrench Chamber of Commerce and Industry in ChinaUBI FRANCE French Tech Tour China

Location

From: 8.15 AM to 9.30PM (Thursday 6) – 8.15 AM to 4PM (Friday 7)
Where: Maison de la Chimie – 28, rue Saint Dominique, 75 007 Paris
Metro: Assemblée Nationale (line 8), Solférino (line 12), Invalides (line 13)
RER: Line C Invalides
Buses: Lines 63, 69, 83, 93, 94
Parking: Invalides, 23, rue de Constantine (Les Invalides)
From/To : Charles de Gaulle Airport/The venue (Maison de la Chimie)
Estimated time : 40 minutes
Estimated taxi’s cost: 70-85€

AS SEEN IN

FashionMag.com The New York Times Frenchweb.fr JingDaily Technode Petitweb L’ADN Club China Air France Les Echos Europe 1 Swissquote Le Point BFM L’Usine Digitale Canal + France Inter WGSN

BLOG

SPONSOR

UPDATESRead more

featured_topstorynov13
TopStory – Why content drives luxury travel experiences in China
November 13, 2014 Dirk Eschenbacher, CMO & Creative Director at Zanadu  China Connect : When di...Read More
featured_topstorynov13_2
TopStory – How to successfully navigate China’s online gaming market
November 13, 2014 Tyler Cotton, International Communications Director at Wandoujia China Connect : ...Read More
featured_zoomonnov13
ZoomOn – 4 Reasons Why Chinese Millennials Are Happier
November 13, 2014 A growing urbanization and middle class, better access to education and internet a...Read More
GroupM
ZoomOn – China’s E and M-commerce contagion
September 5, 2014 2000: just over 2Million Chinese netizens. H1 2014: they are 640Million, + 400Mill...Read More
featured_brandnov13
Brand&Entertainment: How O2O drives movie tickets presales
November 13, 2014 With the rapid growth in box office in China, online to offline (O2O) ticketing se...Read More

PRESS REVIEWRead more

featured_automotive
China Connect in Club China – Air France
    September, 2014...Read More
featured_debrieffrencweb
China Connect et l’IPO d’Alibaba sur Frenchweb (video)
September 25, 2014  ...Read More
featured_gafa
China Connect in Strategies Magazine – Septembre 2014
September 19, 2014     Pour voir l’article en PDF, cliquez ici...Read More
featured_bfmhebdo
Interview Chine Hebdo – BFM Business (Radio)
September 13, 2014 Interview China Connect Samedi 13 Septembre 2014, à propos de l’IPO d’Alibaba et des géants technologiques chinois Cliquer ICI ou sur l’image. De 17’00” à  24’25”...Read More
ccrfi
RFI Interview at CHINA CONNECT 2014
1/ Please Click this link for the entire written interview   2/ Click below for the Radio interview   2014年3月12日经济与贸易:中国连线论坛 (05:44)  ...Read More

PARTNER

Facts&Figures

Facebook

Twitter

Best Video

PR Newswire

Top